Create something (or use what you’ve got already) that will deliver a quick win. Or something that you know your audience will “gobble up.” Make it free + easy to access. They should be like “wow! This is so cool!”
If you really need people to click on something, or want to get your click rate up, this is the email for you. It’s short and to the point, but also fun and enticing.
Curate some content. Yours and others. This shows you are “keeping up with the times” when it comes to your industry, opens conversation, and lets you share your stuff w/out seeming overly promotional.
Never too late to survey your audience. Pick one topic about your audience that you wish you knew and go and find out with this template. Bonus: helps with click rate.