Create something (or use what you’ve got already) that will deliver a quick win. Or something that you know your audience will “gobble up.” Make it free + easy to access. They should be like “wow! This is so cool!”
Curate some content. Yours and others. This shows you are “keeping up with the times” when it comes to your industry, opens conversation, and lets you share your stuff w/out seeming overly promotional.