**JUN 12** Let’s be a real person today. Share a time you tried something and didn’t like it in an effort to let your readers know it’s okay to make mistakes. You know, so they feel comfortable with your brand.
Use this as a newsletter or sales email. List out the top 3 objections your ideal customer has to your solution. Show them that it’s totally normal. And then share how you help them overcome each obstacle to get them what they really want.
Share a short “first time” story related to your niche. Remind people everyone starts somewhere and encourage them to keep moving forward. A great template to segue into a sale to help them move forward.