A holiday-specific email that segues into sharing some easily digested content. Its aim is to get replies and open up conversations. It’s bound to be a real pattern interrupt email from sales emails sent this time of year.
Give away something for free. This should be something you normally charge for…but that isn’t going to hurt your bottom line or take up too much of your time to give away.
Share a short “first time” story related to your niche. Remind people everyone starts somewhere and encourage them to keep moving forward. A great template to segue into a sale to help them move forward.