Day: October 3, 2023

Customer journeys can feel scary, my friend. Throw in something like email marketing and it can appear downright terrifying. I get it. But I’m Liz Wilcox. And I say to hell with that. Why do anything if it isn’t fun? In fact, the fantastic truth about the email marketing customer journey is that each subscriber

Listen! It’s not like we start off our email marketing journey knowing all the moving parts. Sure, we’ve written + received emails, but that doesn’t mean we know how to market with email. And once we do start trying? It’s very clear we don’t know what we’re doing and that are lots of “parts” we