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The One Email Strategy You Need to Stop Doing Right Now

You need to stop sending to unopened subscribers. (Gasp. I gave you  the strategy in the first sentence and didn’t make you scroll around. #youradmoneysnogoodhere) Especially with the still-recent Apple iOS updates, this method isn’t really effective for maxing your subscriber engagement. Then again, it’s always been a rather annoying “hack” that doesn’t actually help

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