Hey! Welcome to my blog.

What You Really Need to Know About Segmenting Emails

I’m just going to be real off the jump here, I don’t recommend segmenting emails for 90% of my audience. Gasp. Yes, I know. There are a ton of email marketing gurus out there that preach email segmentation. And you know, segmentation does work. It is a great way to increase sales. But if you

 Not Your Typical List Of Best Practices Of Email Marketing [2023]

If you’re new here, just know I’m not about to make you scroll down a list of mainstream email marketing best practices with a bunch of words that make you feel inadequate. Sure, in the world of email marketing there are certain best practices that everyone follows. To be honest? Some I love and some

Optins, Freebies and Lead Magnets, OH MY!

Lead magnets for your business…Done wrong? A nightmare of trying to sell to people that will never buy. Done right? Your email opt-in will build you a successful email list, full of subscribers that open, click, and buy. #dreamy But how to create a lead magnet that’s dreamy over disastrous? Here’s a fun story to

Email Marketing Tools for Beginners

Picking an email service for marketing sucks! There are so many providers with too many options. It’s hard to know which email marketing tools are for when “I make it big” and which to use right away as a beginner. So here’s what I’m gonna do in this article, my friend: 1– Help you determine

The Fantastic Truth About The Customer Journey

Customer journeys can feel scary, my friend. Throw in something like email marketing and it can appear downright terrifying. I get it. But I’m Liz Wilcox. And I say to hell with that. Why do anything if it isn’t fun? In fact, the fantastic truth about the email marketing customer journey is that each subscriber

5 Important Parts Of An Email To Optimize

Listen! It’s not like we start off our email marketing journey knowing all the moving parts. Sure, we’ve written + received emails, but that doesn’t mean we know how to market with email. And once we do start trying? It’s very clear we don’t know what we’re doing and that are lots of “parts” we

The Ultimate Toolbox of Email Marketing Courses and Workshops

Who in the world is Liz Wilcox? A blogger turned email marketing thought leader, Liz Wilcox has taken on the male dominated industry with her 90’s style and her 2-step teaching style. She recently cracked a big ol’ gaping hole in the hustle forward entrepreneurial world. By stepping away from her business for the entire

Get my free welcome sequence templates.