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iz wilcox in photography studio with yellow background; looking down grossed out

The Deal w/ Email Authentication (spf, dkim, dmarc)

This email authentication stuff is real and we’ve really gotta get it done if we want to use email as a marketing tool in 2024 and beyond. I’m talking SPF, DKIM, and DMARC. But don’t panic, darling. This is just some techy stuff that’s we’re gonna put in place to verify that we are legit

What You Really Need to Know About Segmenting Emails

I’m just going to be real off the jump here, I don’t recommend segmenting emails for 90% of my audience. Gasp. Yes, I know. There are a ton of email marketing gurus out there that preach email segmentation. And you know, segmentation does work. It is a great way to increase sales. But if you

 Not Your Typical List Of Best Practices Of Email Marketing [2023]

If you’re new here, just know I’m not about to make you scroll down a list of mainstream email marketing best practices with a bunch of words that make you feel inadequate. Sure, in the world of email marketing there are certain best practices that everyone follows. To be honest? Some I love and some

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