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4 Phases of Launches and Tips for Creating Launch Emails
Launching a product or service? Keep it simple with a 4 phase approach. You can thank me later.
In Person Marketing: 5 Tips to Grow an Email List at Live Events
In person marketing is still so powerful! We know behind every email on our list is a person. Making connections at live events helps us grow our community faster.
Top 5 Email Subject Line Mistakes To Avoid
These email subject line tips will help you answer “how the heck do I get my emails opened?”.
Email Compliance Essentials for Email Marketing
Confused about email compliance and why you need it for your business? Get the comprehensive guide here.
The Deal w/ Email Authentication (spf, dkim, dmarc)
This email authentication stuff is real and we’ve really gotta get it done if we want to use email as a marketing tool in 2024 and beyond. I’m talking SPF, DKIM, and DMARC. But don’t panic, darling. This is just some techy stuff that’s we’re gonna put in place to verify that we are legit
Email Metrics – 3 Buckets to Measuring the Success of Your Email Marketing
You’ve got to measure the performance of your email marketing campaigns. So you log into your email service provider and immediately become overwhelmed by the amount of email metrics it throws at you. I mean, how do you know what metrics matter in the first place? Liz Wilcox says email marketing is the best thing
What You Really Need to Know About Segmenting Emails
I’m just going to be real off the jump here, I don’t recommend segmenting emails for 90% of my audience. Gasp. Yes, I know. There are a ton of email marketing gurus out there that preach email segmentation. And you know, segmentation does work. It is a great way to increase sales. But if you
Not Your Typical List Of Best Practices Of Email Marketing [2023]
If you’re new here, just know I’m not about to make you scroll down a list of mainstream email marketing best practices with a bunch of words that make you feel inadequate. Sure, in the world of email marketing there are certain best practices that everyone follows. To be honest? Some I love and some
