When people feel like part of a community, they are more likely to spend their resources on it…time, money, etc. Let’s facilitate a conversation around community within your niche by pointing out places where they can find friends in this email.
Share what you love about your business. Invite subscribers to reply (or point them to social) to start a conversation around your mutual love of XYZ. This email is HUGE in helping you know your subscribers + how to sell to them.
The best way to get your emails opened is to make sure the last one they opened was worth it. Hit your subscribers with something fun and unexpected to hook them into opening your emails for years to come.