Author: Liz

friday affirmations: black friday sales

Black Friday is coming—and it’s time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you’re nervous about emailing your list more than usual or just need a boost of

Read More »

why funnels don’t work the way they used to

Funnels used to feel like magic—you’d write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the “set it and forget it” model doesn’t cut it anymore, what to do instead, and how to actually make funnels work for you—not against you. Episode Highlights Key

Read More »

addressing the AI elephant in the room

In this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone’s asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn’t replace your writing, and how to use it wisely —

Read More »

writing emails that sell

Hey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We’re breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you’ve ever worried about being “salesy” or just want to

Read More »

make the most out of the email list you already have

Hey hey! It’s Liz Wilcox and you’re tuning in to The Email Sound Booth, Episode 166. If you’re anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I

Read More »

friday affirmations: entrepreneurship got you feeling overwhelmed?

Hey, y’all! Liz here, and oh boy, if you’ve been drowning in perfectionism or totally overthinking your business moves lately (🙋‍♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let’s be real, a glass of something bubbly if it’s been THAT week), and settle in. This one’s

Read More »

infusing voice into email

After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a

Read More »

friday entrepreneur affirmations: networking

In this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — focuses on collaboration, connection, and confidence. If networking feels awkward or transactional, this episode helps you reframe it as something natural, valuable, and full of possibility. Liz shares affirmations designed to help you see your network as a shared space for

Read More »

3 easy collabs you can set up in 30 days

Collaborations don’t have to be complicated — and in this episode, Liz Wilcox — the Fresh Princess of Email Marketing — proves it. Whether you’re new to networking or ready to expand your reach, Liz shares three simple, high-impact collaborations you can set up in the next 30 days to grow your list, build relationships,

Read More »

get the most email subscribers from your collab by doing this

Collaborations are one of the fastest ways to grow your email list — but only if you set them up strategically. In this actionable and energetic episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the three simple things you need to do before, during, and after every collaboration to make sure

Read More »

Get my free welcome sequence templates.