Only open if you want [result] I made you something What do you think of this? Do you have any questions about XYZ? Holy crap! I can’t believe it. It’s been one heck of a weekend I promise this is not about XYZ Happy hour starts in one hour This is that email I promised
Newsletter is all about Pattern Interrupt. Meaning, let’s break up the monotony of the inbox with something a little fun and very easy to read. Trust me. This email might be a challenge to write (you have to come up with a few things), but it’s going to really help you get your emails opened long-term.