Build some camaraderie. Share something that you’re “off track” with. Reassure your reader that it’s okay if they are, too. Then segue into whatever content you need to share this week.
Share a picture/image + segue into content. This will be much different than what is being shared via email right now and people will actually click on your stuff.
Everyone is still a little burnt out from Black Friday. So let’s keep things short this week and share something of value that also takes little effort to consume