Here’s how to know for sure your lead magnet is awesome.
Link to waitlist: https://lizwilcox.com/waitlist/
Link to Episode 33: Subject Line Best Practices: https://lizwilcox.com/episode-33-subject-line-best-practices/
Link to Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using: https://lizwilcox.com/episode-18-3-ways-to-grow-your-email-list-and-1-way-to-think-twice-before-using/Read More
Transcript
Ah, what’s up? Episode 35, creating or revising your lead magnet. All right here at the email sound booth, we use lead magnets. Well, I use a lead magnet. You don’t have to use a lead magnet. That’s probably a different, uh, episode. I will say, uh, probably starting around 2023, but really into 2024. There’s a lot of newsletters or a lot of email, uh, you know, people, email marketers that don’t use lead magnets.
And this used to be a big, no, no. Oh, you had to get it. You had to have a lead magnet, an opt in, a freebie of some sort. Um, but nowadays you don’t actually need them. The, the traditional newsletter has come back. But I’m already going way off subject. Um, so just know if you’re that freaking stressed about lead magnets, you don’t actually need one.
But if you’re gonna go that route, and I, I love a good lead magnet. I have had the same lead magnet since December 2019. Um, it’s the only lead magnet I have ever had for LizWilcox. com. Uh, and I don’t see myself, uh, creating anything else in the near future. So, uh, for reference, my lead magnet, if you haven’t had it, you can go to lizwillcox.
com and hit the hot pink button in the top right hand corner. My lead magnet is a welcome sequence already written for you. And it comes with a couple additional bonuses too. It also comes with three newsletter, uh, templates, three newsletter samples. So I don’t come directly from my membership, by the way.
Um, and then I’ve also got 52. Subject lines, uh, so I cover all my bases, which we’ll, we’ll talk about in a second. But creating or revising your lead magnet, what should you create? Or is your lead magnet that you have right now, is it actually any good? Now, I know I see in the email sound with Facebook group all the time, I’m creating a new lead magnet, I’m creating a new lead magnet.
Chances are you probably don’t need to create a new lead magnet. So if you’re listening to this because you’re like, Oh, I have this lead magnet, but nobody signs up for it. Is it because, you know, nobody signs up because it’s a crappy lead magnet or you don’t actually put it out there. So, Ooh, sorry, that might hurt.
But I say it with love because, you know, get it. And again, I’m going off on a side tangent real quick, but getting people on your email list, It’s actually not super easy and, um, I mean, it’s, it’s simple, but it takes a lot of work. Okay. I have been on nearly 300 podcasts. Um, I think over 200 and then like Almost another 200 like private trainings and things like that.
That’s how I grow my list like it takes Work, unless you’re gonna, you know, just put in advertising dollars, which dollars take work So any which way you slice it, I don’t want you to listen to this thinking. Oh, I have to create a new lead magnet Chances are your lead magnet is probably pretty good, but your list building Consistency Meaning, you know, you might have strategy, but you’re not very consistent and growing your list.
Okay, so let’s get down. Now that I got all, you know, let me get off my high horse and back to my desk where I need to teach you. So when it comes to creating or, you know, thinking like, do I have a good lead magnet? I want you to start with the vision you have for your potential clients and students and members and whatever else you call them, customers.
So, we gotta begin with the end in mind. Any good teacher knows this, okay? Um, and even if you’re like, Liz, I, I’m not a teacher. Um, Yes, you are. Okay? Even if you’re some kind of e commerce brand, you guide people to make the best purchasing decisions, right? So that makes you a teacher. Alright, say it with love.
Okay, so start with the vision. Start with the end in mind. What do I want for my customers at the end of the day? Like, if I was a university, By the end of our time together, they’re walking across the stage, and I’m handing them a degree. What would the degree be in? That is your vision. For example, Liz Wilcox University, make money with email marketing, baby.
That’s the degree we’re getting, right? Um, that’s my vision for you. I don’t care about your podcast, I don’t care about your lighting, your webinars, uh, you know, I I care about your finances, right? But like, I’m not a bookkeeper. I only really care, is your email list healthy and is it making you money?
Right? That’s my vision. So what’s your vision? And maybe you pause here, because I know, you know, you’re not taking notes or anything, but maybe just pause the episode and really think about this for a second. Okay, now that we have the vision, I want you to take it back to the first day of class. What do your potential customers need on that first day of class to eventually walk across UUniversity and grab that degree?
That is your lead magnet, okay? Okay. That is the thing you need to create. What is the lesson they need to learn? Or the resource they need to have? For that first day of class. Okay, so, for example, me, I already told you mine. On the first day of class, if you’re going to make money with email, I want you to know all about welcome sequences.
Okay? All about welcome sequences. So, I have a welcome sequence already written for you. Okay? Right? That’s been my lead magnet again since December 2019th. Now I also mentioned I’ve got a few extras, right, because I like to surprise and delight my students. It’s the first day of class after all, uh, so even if they’re like, oh, I’ve already got a welcome sequence, Liz, they think they know everything.
You know, the more advanced students, I’m going to give them those three newsletter ideas and those 52 subject lines, right? And so all of this. Let’s move on to the next thing. All of this is in a Google Doc. And I want you, the next thing when you think of, you know, Oh, first day of class we need to do XYZ or they need to have da da da.
Think about the format or how that stuff is being delivered. Right? This is really important. Because I work with mostly online business owners that use G Suite, that have a gmail. com account, right? I know they’re probably using Google Drive, um, and Google Docs. So my welcome sequence, et cetera, is in a Google Doc.
Just so, and when they are, you know, When they sign up, when you sign up, you get a link that forces you to make a copy of it. So it just lives in your Google Drive. And this is me thinking about what is easily digestible for my customer. My customer is an entrepreneur, uh, most likely using Google as their, uh, you know, spreadsheets, documents, forms, all of that.
So what do I give them? A Google Doc they can make a copy of so they can just have it on their own. If I, I mean, if I gave them a PDF, how are they going to type it out? How are they going to copy and paste? How are they going to do all that stuff? So think about what do your students, clients, customers, members.
etc. What do they need? What format do they need? Um, it needs to be easily digestible or easily consumed. Um, so I just shared mine now, but when I was an RV travel blogger, my ideal audience was men in their 60s. They weren’t very computer savvy, um, meaning they wouldn’t even know what G Suite was, um, and But they did know a lot about their inbox, right?
They’ve been using email for 30 years, um, you know, because they were part of the workforce when the internet first started coming out. So they’re very familiar with their Hotmail or Yahoo. So I sent an email series. You know, sign up and every day I’m going to send you a new tip on ABCDE, whatever. And so all of that information, instead of putting it into a PDF where they’re, you know, they probably don’t organize, uh, their folders on their computer, et cetera.
It was just in their email because that type of customer, you know, has their, uh, inbox pretty organized or knows how to find things because they’ve been using email since it first came out. So think about, again, what format is best for your customer, right? If you work with, you know, entrepreneur moms who also still have A9 5, maybe you don’t want to send out, you know, an hour long webinar.
Maybe it’s a 15 minute private podcast where you’re sharing XYZ with them, right? So let’s go over this all again. So start with the vision,
then take it back to the first day of class. That’s your lead magnet. Now think about the format and let that guide how you create the lead magnet. It needs to be easily digestible for your customer so that they actually use it, they get something out of it. And they open your emails. Hopefully, you know, for years to come.
All right, that was episode 35. I hope that helps. Uh, this is the short, a shorter one. Um, I’ve been, I feel like I’ve been rambling lately. Uh, but anyway, I hope this has helped you create or revise your lead magnet. I can’t wait, uh, to hear in the review section of this podcast, uh, how this episode helped you today.