Almost everyone that’s ever created a product has made this mistake. Find out what it is (and how to ensure you never do it again!) in this short, five-minute episode. You’ll thank us later.
Episode 68: Images + Emails: Should You Put Images In Your Emails?
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Transcript
What’s up, my friend? Oh my gosh. We’re on episode 69 of the Email Soundbooth podcast. I’m Liz Wilcox. You’re amazing. I hope you know that. Um, but today I do want to share maybe a mistake that you’re making. Oh no. I know it’s hard. Business is hard. Emailing is hard, but there is one mistake. I see so many creators make when they are creating.
A product. The number one mistake I see people making is not sharing the creative process with your email list. I even saw an ad a few weeks ago. I don’t, I don’t even know what it was for. Let’s say some kind of, let’s say a microphone. It wasn’t a microphone, but let’s say it. And it said, you know, we apologize for ghosting you the last three months.
We’ve been working quietly behind the scenes on this new microphone. Check it out here or whatever, you know, there were some details and then a link, right? And I’m like, no What if this company and instead of working quietly? What if they just shared the entire process, you know from zero to a hundred of this microphone?
From you know, thought process to creation, right? Disney is a great Example of doing this when they’re launching a new movie You They do all sorts of behind the scenes content. I’m thinking of my favorite, uh, Disney princess movie, uh, princess and the frog with shout out Tiana. And, uh, while they were making it because it was, it was this, the very first time they had hand drawn a film in like over a decade.
So it was a big deal. And they shared a lot. All sorts of content, like on the Disney channel, on ABC, uh, what was it? Uh, the family channel was what it was called back then. And so all these commercials were running with this, Oh, he, you know, here’s our cast, here’s the creative process, you know, film comes out June 27th or what, whatever.
Right. Um, so you, when you’re creating a product. You know, steal that idea from Disney, right? Share all every part of the creative process with your email list, even when you come up with the idea. So for example, you know, sometimes I’ll share about the first digital course that I had, right? Fix it yourself.
It was an RV maintenance course. So I had this idea, but I, I mean, I was 90 percent sure people would buy it, but I asked my audience, I sent an email out. Hey, if I was to create a course on RV maintenance, would you be interested in it? I had 141 people click. Yes, Liz, we’d be interested. So that was my cue to start creating it, right?
And so then every single week I would tell people about it. Hey, I know 141 people clicked. They were interested. Here’s what I’m doing this week. You know, I got, I, I convinced my husband to get on board and he’s going to film this course for us the next week. Uh, we wrote down all the modules we think need to be in this course.
What do you think is missing? And I literally sent, you know, it was handwritten and I sent a picture, a shout out to episode 68, I sent a picture of the, um, the modules. And I said, what’s missing? And they came back and they, Oh, we want a module on this or that. And so we added that. So the next week, Hey, we added that module, right?
Then I asked in one week, you know, what camera should we use? We don’t really have a camera, but we need one. Which one should we buy? Now, these were RVers. They were not photographers. But they said, Oh, you know, I use this camera for pictures while I’m traveling, or I’m a YouTuber and I use this one. Right.
So we were able to buy the, then the next email wrote itself. Hey, we got the suggestion. We went out to Walmart and bought it. Right. Uh, you know, we also. When I was deciding when to launch it, you know, I had a rough idea and I wanted to launch it on my birthday. So I asked people, Hey, would it be too corny to launch this on my birthday?
What do you think? Hit reply. And so do you see how I got them involved in the process? And remember I had 141 people on the wait list, right? By the end I had made 141 sales. How did I do that? Well, I avoided this mistake. I shared. the entire creative process with my email list. If you want to learn how to do that, you want to learn a pre launch launch formula.
I’ve got it all inside email marketing membership. It’s nine dollars a month. I’d love for you to join if you’re already inside and you need further help on finding those materials. Just hit reply to any of those emails and Patricia and I will hook you up. All right. Episode 69. Awesome. I can’t wait for you to avoid this mistake because it’s going to make you a lot more money.
I’m really excited for you. Uh, I’m Liz Wilcox. You already know you’re amazing. I’ll see you on the next episode.