The best way to get your emails opened is to make sure the last one they opened was worth it. Hit your subscribers with something fun and unexpected to hook them into opening your emails for years to come.
This is the exact sequence I used during my first course launch. Remember, I had 141 people on the waitlist and I made 141 sales. WARNING: this will only work if you’re people have properly gone through The Email Staircase.
Newsletters should share the news. Use this email to share the latest industry stuff so people have something to dig into and you get some promo/idea shiz off your plate.
Present an offer. Use this email to share a bit of your personal self without telling a story, put your offers (or offer to help) in front of your peeps