Use this as a newsletter or sales email. List out the top 3 objections your ideal customer has to your solution. Show them that it’s totally normal. And then share how you help them overcome each obstacle to get them what they really want.
Share a short “first time” story related to your niche. Remind people everyone starts somewhere and encourage them to keep moving forward. A great template to segue into a sale to help them move forward.
This email is a simple “Christmas in July” sales email. Either give a discount or throw in an extra “goodie” on an existing product and see what happens this week. Side note: you don’t have to mention Christmas if that’s not your thing.
The best way to get your emails opened is to make sure the last one they opened was worth it. Hit your subscribers with something fun and unexpected to hook them into opening your emails for years to come.
This is the exact sequence I used during my first course launch. Remember, I had 141 people on the waitlist and I made 141 sales. WARNING: this will only work if you’re people have properly gone through The Email Staircase.