Hey there, fabulous email enthusiasts and biz builders of the interwebs! 🌟
Welcome to Episode 114 of The Email Sound Booth, where we’ll unravel a great mystery: how to seamlessly unify various freebies into one cohesive welcome sequence. Yeah, we really break it down like a pro!
🎙️ Episode Highlights:
• 💌 One Size Doesn’t Fit All (At First): Learn how to create individual “trigger” emails for each freebie to give your new subscribers a VIP welcome worthy of their interest. 🎉
• 🔄 Automation Magic: Liz spills the tea on how to magically connect those different freebies into one glorious ongoing sequence without spamming folks who’ve been around the block before. Spoiler: It involves some cool tagging tricks!
• 💾 Don’t Drown in the Details: Don’t worry if Liz’s explanation left your head spinning—future visuals might be on their way! Meanwhile, visualize your email automations like a well-oiled machine humming in harmony.
• 🏄 Quirky Catchup: If you’re the type who needs visuals to get your creative juices flowing, drop Liz an email because she might bless us with a techno tutorial masterpiece in the near future! 🌊🎨
• 📧 Don’t Forget Your Freebie! Check out Liz’s Email Marketing Membership—a treasure trove of knowledge for just $9 a month. Dive in for a training session on how to create spot-on freebies that your audience can’t resist.
Join us next time for Friday affirmations, where positive vibes and innovative email hacks abound. Until then, stay fun and keep those emails sizzling! 🌈💌
Check out Liz’s Email Marketing Membership here
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Check out Liz’s free welcome sequence here
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Transcript
All right, all right. Welcome to episode 114 of the Email Sound Booth. This is Liz Wilcox, the fresh princess of email. Yes, I gave myself that nickname. No, I don’t feel shame about asking people to call me that when they introduce me. Anyway, last episode, episode 113, we talked about can I have the same welcome sequence for multiple freebies? So, definitely check out 113 if you haven’t listened to that.
We ended on, “Okay Liz, yes, I want to have the same welcome sequence for multiple freebies, but you just told me that the first email should be different, so how can I technically do that?” Of course, I don’t know your email service provider. I use Kit. Maybe you’re using something like Flodesk, Stan. I don’t know. There’s a million of them, right? So, I can’t give you the exact, you know, click here, do that, click this button, it’ll say that. But what I can say is this.
Number one, you want to make sure you have your different sequences. Oh signed up for, you know, sequence Freebie A, Freebie B, Freebie C. Right. So with Freebie A, B, and C, you just have one email in that sequence. You trigger it right when I sign up for Freebie A. The Internet gods, whatever triggers, right. If you’re using ConvertKit, you know that’s gonna send me that sequence with one email in it.
Now, I need emails number two, three, and four. So, you’re going to go into your automations, your rules, whatever your email service provider calls them and you’re going to connect a second sequence. The second sequence you can name something like, you know, the rest of the welcome sequence. So the rest of the welcome sequence is going to have emails 2, 3, and 4 and you’re going to feed Freebie A sequence, Freebie B sequence, Freebie C sequence into this rest of the welcome sequence.
That’s a terrible name. I’m doing this on the fly. I should have taken notes. Does that make sense? So, we’ve got three on top and then we’re going to feed those three A, B, and C which are one email sequences into one sequence that has emails 2, 3, and 4 in them. And a side note, I just do four emails in a welcome sequence. You don’t have to do it my way but for simplicity’s sake. Back to the main thing.
So again, let me repeat that. We’ve got Freebie A, B, C, all one sequence sequences. Then we’re going to feed them all into the rest of the welcome sequence sequence, right? And that’s going to be emails 2, 3, 4, whatever. Now this is going to make sure that you don’t have to have a bunch of emails duplicated in those initial sequences.
You might be thinking, “But Liz, what if Shahara signs up for freebie A, she goes through the welcome sequence and then a few months later she signs up for freebie C, she’s gonna get all those emails again.” Now, this is where we back up. We go back to that automation where everybody filters into that rest of the welcome sequence sequence. When they finish the welcome sequence, we can add a tag that says completed welcome sequence.
Let me give you a pause so you can think about that. When they finish the welcome sequence, we’re going to add a tag that says finished welcome sequence. Now, we’re also going to go into that rest of the welcome sequence and put a filter on it that says no one with the finished welcome sequence will get this sequence.
I know that’s a lot of words. So, if I’m tagged, I’ve already read this, right? Then if I sign up for another freebie, if I sign up for freebie C, I’m gonna get that initial email. Remember, because they’re separate, the email one is separate. So, I’m gonna get that first email that we talked about in episode 113 that said, you know, that first initial email is different that says, “Hey, you just got freebie C. Here’s all the things you need to know about freebie.”
Then the automation is going to try to move me into the rest of the welcome sequence emails 2, 3, 4. But I have a tag because I’ve already gone through this before and that tag is going to exclude me. That tag is going to make sure I don’t get those duplicate emails.
All right, that’s that. I hope it makes sense. I should have had visuals. If you’re watching on YouTube, sorry. Maybe one day I’ll do that. If there’s enough demand, let me know. If you need visuals, email me at admin@lizwilcox.com and maybe I’ll make a more technical video.
So them’s the facts. If you need help with your freebie, I would love for you to join the Email Marketing Membership. Little known fact about Emmy. Well, exceptionally known fact, it’s $9 a month. Little known fact is there is a training in there all about how to create the right freebies. So if you need help with that, join the Email Marketing Membership. We’re going to link in the show notes. It’s $9 a month. Cancel anytime. On that note, I’ll see you for Friday affirmations. See you in the next episode.
