Hey there, welcome back to another episode of The Email Sound Booth. This is episode 116 and we’re diving into how to help new leads understand that you’re a legit business, not just someone sending random freebies. Yep, we’re getting real about sales, my friends! 🎉
Key Highlights:
- Tripwire Magic: When someone joins your list, don’t just say thank you—show them you’re a business by directing them to a tripwire sales page. It’s a discounted, irresistible offer that helps new leads see you mean business!
- Welcome Sequence Must-Haves: Make sure your welcome emails set the stage by mentioning your paid products. It’s all about adjusting expectations and showing you’re not just here for fun; you’ve got solutions to offer.
- Sales Consistency: Keep those links coming! Don’t go more than two weeks without sending a paid link, whether it’s for your own products or something amazing you love (even if you’re not an affiliate).
- The Back-End Insight: I talk about how I personally structure my welcome sequence to include both free and paid options. Yes, cementing your place in the inbox as someone with wisdom and wares!
Remember, if you’re struggling with this, everything I’m talking about here is in my email marketing membership. It’s truly the best $9 a month you’ll spend if you want to nail your email game.
Links and Resources:
Check out Liz’s Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz’s free welcome sequence here
Liz’s Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Thanks for hanging out with me, Liz Wilcox, today. Catch you on the next one, or better yet, in the membership. Let’s make email marketing your new bestie! 💌
Hope this helps you set those expectations and get those sales rolling! 🚀
Transcript
What’s up? Liz Wilcox here. And I just downed some whipped cream out of a can. My sister Patricia was here and she always gets whipped cream when she’s watching my daughter, you know, because she’s auntie. And I couldn’t believe that the can wasn’t empty, so I just took some. But anyway, you don’t care about that. You care about the email sound booth. And this is episode 116, helping new leads understand that you’re a business. So I hear this all the time, right? And I’m not just saying that. People actually do ask me questions. It’s true. And they say, you know, Liz, I’m in your membership. I’m doing the things, but nothing’s really working. And meaning, Meaning sales, like people aren’t really buying. And it’s like, okay, well, did you just now tell them that you are a business or did they know that, that you were a business all along? Right?
So if you have this problem, here is what you do when you get new leads, right? These old leads, we’re gonna keep doing what we’re gonna do, and hopefully one day they’ll switch over. But the best way to make sales when you have a list that doesn’t buy isn’t to, you know, try to force feed sales to people that already have indicated they’re not gonna buy is to get new leads in. So there’s a lot, a lot of episodes on how to get new leads. If you’re in email marketing membership, there’s an entire mini-course on how to get new leads. So here’s what we’re going to do when we get those new leads to understand that you are a business, number one, when someone joins your email list, instead of taking them to a thank you page, right? Like I put in adminlizwilcox.com to get your freebie. Don’t take me to a sale or I’m sorry, don’t take me to a thank you page. Don’t take me direct to the download. Take me to a tripwire sales page.
A tripwire is just a really simple offer. It’s usually something you’re probably already selling at a discounted rate. So normally something that might be 50 bucks, we’re gonna sell for $7, $9, something typically a low price, right? And it’s going to say, hey, you know, I know you just got xyz or I know you just got xy, but you need z to kind of pull it all together for a limited time. Normally 27 now $7. Get this thing, it’s got a countdown timer on it, etc. Etc. I’ll link in the show notes to a couple different tripwires so you can see what I’m talking about here. But again, it’s just a really simple sales page for a limited time offer.
Now what this is going to do if I again, I put admin@lizwilcox.com I just got your freebie. I think I’m going to get free stuff from you if you send me to that small tripwire sales page. Now I’m like, oh, you’re a legitimate business that can offer real solutions to my real problems. Got it. Great. So just flips the switch in the back of their minds from you know, freebie thing to okay, now I know this person sells things, I know their business. I’m going to expect more sales to come right now in your welcome.
So that’s the tripwire. That’s the first thing you should do to help new leads understand you are a business because you are a business. Right? And if you need my serious face, go over to watchlist.com and watch this on YouTube because I’m, I’m pointing at you and I’m saying you need people to know you’re a business, my friend. Now in the welcome sequence, make it known that you are a business. I already have a welcome sequence like template that you can copy and paste and use on your own. You can go directly to Liz Wilcox.com or check the show notes for that link if you don’t have my welcome sequence yet. But in those emails, in your welcome emails, you need to tell people, you might even introduce that tripwire again. You might say like, hey, you didn’t get the tripwire, the $7 thing, I’m going to offer it one more time right here.
Right? You could do that. You could put it in the PS of your first email. You know, PS didn’t get the tripwire. Here it is, one more time for you right now. Also in my welcome sequence, in the third email, I list off a couple problems or a couple products, not problems. So in the third email, I set expectations. I say, hey, now you’re part of the Liz Wilcox family. You know, here’s what to expect. And one of those bullet points is, you know, I offer you free and paid products like my $9 a month template club where I send you a weekly newsletter template for you to take and make your own. Like my $49 welcome sequence workshop where I walk you through the four emails you need to help new leads turn into customers.
Right. I go way more into depth than what I’m doing right here in that welcome sequence workshop, by the way, I’ll put that in the show notes as well. So what are some products that you can introduce in your welcome sequence? And it’s not so that anyone will buy. Right. Like that welcome sequence email where I’m listing products, that’s not like making me a ton of money, but it is changing people’s perspectives and expectations about Liz Wilcox. Com. Right. I’m not just sending you emails about email marketing. I’m selling you products through email. Right.
This was and is especially important if you are B2C. If you are some kind of content creator, podcast host, you know, and you’re not talking to other businesses, it might not be so obvious that you’re email marketing. Like, oh, I just signed up to listen to your podcast and now you need to set that expectation. Like, yeah, I’m going to send you links to my podcast, but I’m also going to send you links to products on XYZ to help you more than my podcast can. Right. We need to set that expectation in the welcome emails. Speaking of the welcome sequence, the last email in your welcome sequence can be a quick sales email. Again, you’re not expecting a million and one sales from this, but you can expect people’s perspectives to change.
My email, my. I have four welcome sequence emails. The fourth one is just, it’s, it’s literally called can I have $9? And I talk about my email marketing membership. I say, this is who it’s for. This is what it does. These are the benefits. This is, this is who should sign up. You know, get it or not, Right. So again, we’re just switching expectations and perspectives here right now during your newsletter phase. Right. These new leads need to be seeing that you’re selling. You can’t just do the tripwire and the welcome sequence and then sell a couple times a year when you decide to launch and need money.
Right. I would say don’t go more than two weeks without sending out a paid link. So you’re writing weekly newsletters, Right. If you’re not, get email marketing membership. Nine bucks a month. I’ll help you out with that. You’ll never miss one. But we can’t go too long without doing a paid link. Right? Because I might join your list today, but you don’t have a launch for two months and that goes two months without selling to me. When you finally sell to me, I’m going to be like, what the heck? If you saw my Survivor, what the heck yo bags. Right?
So don’t go more than two weeks without sending a paid link. Now, this doesn’t have to be a sales email. It can be, hey, I’m doing. I’m going to give you three tips on topic X. P s want to go further with topic X? I actually have a training, a mini course, a workshop. You can get that here, right? It can be subtle. It doesn’t have to be huge. All right, so those are my tips for helping new leads understand that you are a business and let it. Let me be clear that you need new leads to understand your business. So again, tripwire, making sure you’re mentioning paid products in your welcome sequence, making sure the last email in your welcome sequence is a sales email. And then from there on out, do not go more than two weeks without sending a paid link.
Oh, something I didn’t mention about that. It could be a paid link to your products or to somebody else’s. It might not even be something you have an affiliate for. You just really like the product. You’re going to put it in there. All right. I’m Liz Wilcox. You are awesome. If you want more of this, if you don’t know what to do and how to do all this stuff, all of this is in my membership, email marketing membership. You can check that out in the show notes. It really is just $9 a month. On that note, I’ll see you. Hopefully I’ll see you inside, emm. If not, I’ll see you on the next episode, my friend.
