Hey there, cool kids and inbox rebels! Liz Wilcox coming in hot (with wild hair and Mini Cooper energy) for episode 126 of The Email Sound Booth, and today? We’re talking about how skipping on your email list could have AI literally shoving that unsubscribe button in your subscribers’ faces.
Main Takeaway:
GHOSTING YOUR LIST IS SO 2020.
Seriously: If you want your biz to thrive in this AI-dominated world, you NEED to show up regularly. The more you email? The more the inbox overlords recognize you. It’s not just “good biz etiquette”—it’s survival.
Hot Tips to Make It Easy
- Need a nudge? Join Liz’s Email Marketing Membership for just $9/month.
- Get fresh, quirky templates every week you can copy/paste.
- Feeling stuck? Throw Liz’s template into ChatGPT (or your fave AI tool) and tell it to zhuzh it up for your unique business vibe.
- Point, click, send. It’s that easy.
Extra Fun (and Sabrina the Teenage Witch-level wisdom):
- Always put those fingers to the keyboard, and just SEND THE EMAIL.
- Links mentioned are chilling in the show notes below!
- Got unsubscribed by a robot? Shake it off. Tomorrow’s another inbox.
Till next time, keep ‘em opening—and don’t let AI ghost you or your subscribers.
Stay awesome, stay weird, and KEEP EMAILING.
Check out Liz’s Email Marketing Membership here
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Transcript
What’s up, Liz Wilcox? Here you are listening to the Email Sound Booth, episode 126, and I want to give you yet another reason to not ghost your list. Spoiler: AI. All right, let’s talk about it.
So I was texting with my boy, Roberto Candelaria. I’ll link him in the show notes. He used to be my business coach. Now he’s just a really awesome, great friend and colleague. And he was texting me about some generative AI stuff, right? So, you know, nowadays it looks like Apple Mail, maybe a little bit of Google, instead of showing preview text—and you can Google what preview text is if you need to—instead of the preview text he wrote for his email, there’s preview text that’s generative. Like, AI is skimming the email and saying, like, hey, here’s your summary.
And if you’re watching on YouTube, like, sorry, I just realized, like, I have a red Mini Cooper convertible now, and I just realized, like, I literally ran inside, went potty, and hit record, and my hair is wild, and I feel wild. Anyway, so he was texting me, and his preview text—AI was generating it instead of what he wrote for the preview text. Then he showed me our fellow friend who hadn’t emailed in, like, a year and had emailed that week. And the generative AI just said, like, the name of her brand and then “unsubscribe.” It said “unsubscribe option available inside.”
So this…my spidey senses are tingling here. And, you know, I can’t—I didn’t do a lot of research on this. Of course, this is all brand new, so there’s no research really to be done. But my spidey senses are telling me that because—her name’s Nicole—because Nicole hadn’t emailed Roberto in a long time, and because it was just a “hey, how you doing?” type of email, the generative AI, because it didn’t have a lot of data on Nicole for Roberto’s inbox, said, hey, you might want to open this and unsubscribe. Again, rewind that. Because this is my feeling. Don’t take this as law, but I have a very, very high suspicion that because Nicole hadn’t emailed Roberto in a long time, that means the Internet gods don’t have a lot of data for Nicole and don’t have a lot of data for the relationship that Nicole and Roberto have via the inbox.
So, y’all, when you email consistently, AI, the Internet gods—Google, Yahoo, Outlook, whatever, whatever, whatever—that allows them to gather data on you, right? The more you email, the more data they can receive, the more they can make the best decisions for you, AKA put you in the inbox, put you in promotions, you know, make sure your emails are delivered right, make sure they go to the top, etc. The more data they have, the better they’re going to get at that.
So it appears, because Nicole and Roberto—there’s not a lot of data in that exchange—AI is just telling Roberto, “hey, you can unsubscribe. Open this and unsubscribe, bro. Open this and unsubscribe, bruh.” That’s not good. We don’t want that. Yes, I’m raising my voice. Sorry. If you had your AirPods in and you were relaxing, this is not a time to relax. This is a time to recognize we have yet another reason to not ghost your list. Because apparently AI and the Internet gods, they are in cahoots. And if you ain’t emailing, they gonna be telling your folks, “hey, don’t want this email. Unsubscribe, baby.” It’s not good. All right?
Episode 126. I know, kind of a downer. But really, this should be motivation. Let it be motivation. Get your butt in the chair. Put your fingers on the keyboard. Put that right hand on that mouse. Open up kit.com, ActiveCampaign, Flodesk, whatever you’re doing, whatever you’re using, okay? Type up your little newsletter.
You need a little help with your newsletter? Not knowing what to say? Remember Email Marketing Membership? I got you covered for nine bucks a month. I send you a template every single week. It says, “hey, babe, don’t know what to send? Copy and paste this.” Speaking of AI, you can put the template in AI, say, “hey, this is a newsletter template. Write it for my special unique business. Here’s the tone.” It’ll spit it out for you.
All right. I’m Liz Wilcox. As always, you are awesome. All the links are in the show notes. Check it out. I’ll see you on the next episode, my friend.
