Short and sweet, I want to share how to deal with automations (welcome sequence, etc) and sending out a weekly, not automated, newsletter.
Liz’s Email Marketing Membership
Liz’s Free Welcome Sequence
The Email Sound Booth Facebook Group
Liz’s Kit [Convertkit] Affiliate Link
Transcript
Is this thing on? Yes. I press record. Okay. Woohoo. Hey friend. This is the fresh princess of email marketing speaking. I think. Uh, and you’re listening to episode 24 of the email sound booth podcast. Lucky me. Today’s episode is going to be short and sweet. Kind of like me. I think I’m short and sweet. Uh, but for you, if you’re brand new to email marketing and you’re not sure how things work together to give your subscriber the best experience.
Let me dive in and get you the juice here. Okay. So number one, you have a welcome sequence, right? A welcome sequence is that automation. When I join your email list, you send me out, you know, three, maybe four emails, right? And those are automated. Those are sent out automatically, right? You have a welcome sequence.
That’s number one. Number two. You’re also sending out weekly newsletters, right? And the weekly newsletter, that’s that timely thing. These are not automated, right? These are, okay, I send my newsletter on Tuesdays, I sit down on Tuesday, I write it, I hit send. Okay, so we’ve got the welcome sequence and the weekly newsletters.
But here’s where some newbies might be messing up. If someone, if I am still in your welcome sequence, I do not and should not get your weekly newsletter. So for example, let’s say your welcome sequence is four emails over four days, right? I join your email list on Monday, right? That means on Tuesday, I’m on the second email to your welcome sequence, right?
But also, we just said you send your emails, your weekly newsletters out on Tuesdays. You do not want me to get your newsletter. You want me to open and read your welcome sequence email, right? Right. So we want to exclude me and any other subscribers in your welcome sequence from your weekly newsletter.
Again, that’s what I’m going to say. If someone is in your Or let me say it again is what I meant. If someone is in your welcome sequence, they do not and should not get your weekly newsletter. Remember the welcome sequence is all about welcoming. New subscribers, so we don’t want to interrupt that welcome with a weekly newsletter.
We want them to be excluded from said weekly newsletter. Got it? Now how to do this. Okay, this is the technical part and I’m going to give you a little bit of advice and push you out of the nest for you to do it yourself. Because each email service provider, how you’re sending your emails, is different.
As you know, I use Kit, formerly ConvertKit. And honestly, Kit has the capabilities for me to create some automations and tags that will, you know, automatically exclude people, right? But y’all, I am not a tech guru. I’m more of a tech MacGyver, you know, and kind of duct tape and band aid stuff together.
Because I mean, personally, I suck at technology. Maybe that’s a limiting belief, but it’s the belief I’m limiting myself with today. So here is how I do it. Well, side note, you can google it for yourself with your, you know, uh, excluding subscribers. And then the name of your ESP, Email Service Provider, right?
And that will give you like the actual way to do it. You could also, you know, join our email sound booth, Facebook group, Smart Cookies in there, okay? This is how I do it, really low tech, very simple. And yes, I will preface. And predict your question. Yes, I do this with every newsletter I send. So, I write the newsletter up and then, you know, Kit asks me, Who are we sending this to, Liz?
Right? So, I select, Send to all subscribers. And then, I subtract, I minus any subscriber who has joined in the last four days. It will now exclude anyone in the welcome sequence. How? Because if they joined in the last four days, they are in that welcome sequence. Remember a few minutes ago, I told you I have a four day welcome sequence that goes, or I have four emails that go out in four days, so I know very simply.
Anyone that has joined my email list in the last four days is still in the welcome sequence. Let me say that again. I select all subscribers, and then I minus any subscriber who has joined my email list in the last four days. Again, I know this because anyone who has joined in the last four days, they are in my welcome sequence.
Why? Because my welcome sequence is four days long. The math is mathing here. Okay. So that’s a simple, simple, simple, low tech way of excluding your welcome sequence subscribers from your weekly newsletter. Make sense? And again, we want to exclude them because they are in the welcome sequence and the welcome sequence.
Is not done doing its job. Its job is to welcome them, set expectations, share a little bit of this, share a little bit of that. So they know they’re in the right place. So if they’re getting a random newsletter in the middle of that, it breaks up the cadence. It’s going to confuse them. We don’t want to do it.
All right. Hopefully this makes sense. Again, if you need more help with this, get in the Facebook group, email sound booth, you can just search it on Facebook or go in the show notes. We’re going to help you with that. You know? All right. I lost my train of thought. I guess that’s it for today. I told you it’d be short and sweet.
If you’d like this kind of advice, you will love email marketing membership, where I churn out email templates once a week with video walkthroughs that give you marketing and copywriting and tech tips to make those weekly newsletters something your subscribers, Want to read, click on, buy from, et cetera.
You already know it’s 9 a month link in the show notes. And last as always, please come back and share in the reviews of this podcast, how this episode helped you today. I’m Liz Wilcox. You are awesome. And I’ll meet you at the next episode of what the email sound booth.