Not sure what emails to send this time of year? If any? Let’s talk about it.
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Transcript
What’s up friend? You are listening to episode 58 of this e of the email sound Booth, I think is the name of this podcast, and I think my name is Liz Wilcox, but you can call me the Fresh Princess of email, uh, because I’m weird and I think that’s a fun title. Uh, anyway, let’s talk about sending emails during the holiday season.
This is a question I’ve been getting a lot. Um. As we, you know, as we wind down the year, um, and honestly, this might be a really, uh, quick episode. The answer is like, it depends. And honestly, the real answer is like, this is totally up to you. Um, normally I say, you know, once a week without exception, you gotta, you know, stay consistent.
But I know that the holidays, this is just a really weird time of year. So what feels good to you? Here’s what I’m doing. Um, because I just did a giant Black Friday sale, and because I’ve been sending daily emails, um, and then during the sale, hella emails we’ll say, uh, I’m gonna take the week off. So this publishes on Tuesday.
Normally I send a newsletter on Tuesday, my weekly newsletter. I’m skipping this week. Honestly, I’m tired. I can tell by my open rates that my Email list is tired of hearing about me or hearing from me. Um, not everybody, right? Um, so I’m taking the week off from my newsletter and then I am doing a 12 days of Liz Miss, this is December 9th, uh, through whatever, uh, Uh, nine plus 12 is right, I think through the 20th, uh, so those will be daily emails every day.
I’m going to do, you know, 12 days of deals. Um, these are my favorite, uh, things that I’ve bought or my favorite people that I think you should buy from going to get special discounts for you, et cetera. And then again, I’ve sent so many daily emails in Q4, I’m taking the rest of the year off, uh, from emailing.
My subscribers. That’s what feels right to me. And that’s what I actually, what I actually need. I need a break. The second half of December is when I try my bestest to restest. That was kind of weird, but I try my best to rest. I could have just said that. That rhymes. I didn’t have to be weird about it.
Anyway, You know, I, I veg out on the couch. I binge watch reality shows. Uh, I stay up late. I sleep in late. Um, you know, I just, I just veg out as a human and pretend I don’t own a business basically is what I do the second half of December. Uh, so I won’t be sending emails except to my customers, right?
Cause they got, uh, an email every single Monday. Um, which I actually think I’m going to skip December 23rd. That’s a Monday, the Monday before Christmas. I think I’m going to skip it. Um, and I’m also recommending to my subscribers, to my members inside Email Marketing Membership, uh, that if they want to take a break, now is the time to do it, right?
So I actually won’t be releasing new templates. I release a new template every single week. Uh, I actually am Skipping and I do this every year. So it’s not like I’m just whatever, right? Being lazy. Um, I don’t release a new template on the last two weeks of the year. Cause this is the time to take a break if you want to take a break.
Uh, but you don’t have to, right? I actually, I asked my Facebook group over here. If you’re not in the Facebook group, get in there, email sound booth. You can search it up. I said, do you take a break from sending emails during the holidays? Holler at me. Somebody said, you know, I send if I’m inspired. I only don’t send on Christmas and the Christmas eat or I’m sorry, Christmas and the day after Christmas.
Um, but they also said that they do a promotion like the, you know, between like December 28th and January 3rd. And they, that promotion sells like hotcakes. Um, somebody else who, you know, doesn’t, Their business is not their full time job. They said, Hey, I’m actually off of work, uh, during the holidays. So I send more emails because I have more time to work on my business.
Um, somebody else said, I don’t do black Friday, but a week or two after black Friday, I send more emails, uh, and, and their sales emails. And that does really well for me. Uh, what else did somebody else say? Um, someone else, like me, they say, Oh hey, I go offline for like three to four weeks in December January time frame.
Uh, so this year I won’t be sending anything from December 19th to January 12th. Uh, while another person right underneath said, My best stuff is my Christmas stuff. Um, I’m doing a live mini class. Midwinter, uh, so I’m going to be sending extra emails about that. Uh, so, and then somebody else said, you know, I send as normal.
So really it’s totally up to you what you do. Uh, if you need a permission slip to take time off. Here it is. You know, you, you don’t need my permission slip, but there it is. If you need permission to send more emails during this time, because you have more time off or you want to do a 12 days of deals or whatever, again, here’s your permission slip for that.
It really is up to you. Uh, so I hope whatever you do this holiday season with your email marketing and beyond, you have a little fun doing it. Don’t make it too difficult for yourself. Have fun. Uh, and yeah. That’s, that’s that. That’s the episode. What are we at? Six minutes here. Awesome. All right. I hope you have a great day.
Hope to see you on the next episode of the email sound booth podcast. My name is Liz. As always, you are awesome and I’ll talk to you soon.