Debating on your own low cost membership? Here’s Liz’s take on what people think her $9/month membership is like, versus the reality of it.
Liz’s Email Marketing Membership
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Transcript
What’s up? Liz Wilcox here, the fresh princess of email marketing. Uh, but I’m also known for something else. You know, I’m also known for this little 9 a month membership that I have. Email marketing membership to be exact. Uh, shout out SEO and the gang. Does SEO exist anymore? Somebody email me and let me know their take on SEO nowadays.
Anyway, this is episode 77. Did I say that? We’re listening to the email sound booth podcast, uh, and today I mentioned my membership because today I want to share with you really quickly three misconceptions people have about my low cost, low ticket membership. So let’s get into it. And I get these a lot when I hear about low ticket versus high ticket and, uh, you know, when people say they want to start a low ticket membership, things like that.
So this is, this is kind of the misconceptions I think people have. So if you’re thinking of a low ticket membership, this episode is for you. So the first thing that I hear all the time is your customers must suck 9. Oh my gosh. You know, I charge. I charge high rates because I don’t want to deal with those people.
Um hello, ew, that is such a gross way of thinking. Honestly, like it’s my podcast, I can cry if I want to. I cannot stand that line of thinking. It is so I don’t know, dare I say elitist of people to be like, Oh my gosh, well, I like a higher clientele and so I charge high prices because you know, the cheaper I charge, the worse the customer is.
It’s like, okay, well maybe you don’t know how to implement boundaries and expectations. Maybe it’s not the customer. Maybe it’s partly you and no, I’m not here to play the blame game. I have found the exact opposite. I have thousands and thousands and thousands of nine dollar customers and oh my goody goodness, they are the best people on earth.
If you are listening and you are a member of email marketing membership, Thank you. You’re a godsend. I love you. My life could not be the way it is without you I don’t think these types of customers suck now. I Every once in a while. Yeah, you get a rotten apple, but that is every kind of client, right?
Hello, have you ever seen devil wears Prada that you know, Meryl Streep’s character is like this bougie uh super high end loves everything fancy and she is a you know, what a bit need I go on she’s like the worst kind of employer now, I know, you know versus client, but I don’t I don’t want to work with people like that and so I’ve just seen the opposite when you give someone something of high value for a low price and you are just your authentic self, you know, those people really really find value and hold stock in that.
I haven’t really encountered, I mean, of course, like I said, there’s always a bad apple in the bunch. I’ve seen such gratitude for my product. Um, and not to mention like, I feel so freaking grateful, right? 9. I’m, you know, I can turn my computer off at night. I can take Fridays off if I want to because they know they’re paying me 9 and they know that, you know, for that 9 price tag, I’ll get to it when I can get to it.
You know, not that I’m purposely putting stuff off, but I also have a life. And, you know, if you were paying me a hundred to 300 a month, I would feel like my life is you and I don’t want to feel that way. So, again, the first misconception is the customers are stingy or in general they suck. I’ve found that to be the complete opposite.
My customers, my members are so full of gratitude, they’re so fun, they’re so helpful, and they take action. Ah, that’s another thing I, oh, at 9 they can’t, you know, I need to pay for something, a lot of money to take action. Okay. Well, then you can join Kennedy of email marketing heroes. So he’ll charge a 2, 000 up front, not to say stuff isn’t good, but like, if that’s you, that’s where you need to go.
Um, but I, I find that if you are a solid leader, it doesn’t matter how much money. people are giving you, you can spur them into action. Now that isn’t to say I don’t believe in, you know, putting money down to get something done. I do that all the time. It’s like, well, I’m paying for it. So I’m going to double down for my customers who are beginners or beginning in email marketing, you know, 9 is enough to spur them into action.
And they, They totally rock. They’re the best customers in the entire world. My gosh, I feel like Britney Spears in 2002. She’s so lucky. All right. Now, another misconception people have about my low ticket offer is that you’ve got to have an upsell or another. offer to make the majority of your money.
Again, I say, ha, ha, ha. Y’all, I’m just a contrarian, truly. Um, I really don’t have an upsell. I mean, my upsell from the 9 is the annual, which is nine times 12, 108. Uh, that’s pretty much, I mean, I have one off workshops and things. I’ll sell them throughout the year, but they aren’t big pushes. Uh, people can go to lizwillcox.
com slash products and purchase whatever they want at any time. Um, even without those products, I still would have made close 2024, just from this 9. membership, right? I didn’t need the other workshops and that is insane. Now, granted, I do not run ads every once in a while. I’ll do a sponsorship of an event.
Um, but the majority is like truly organic marketing. Now I do spend a lot of time doing free marketing, like summits, podcasts in speak in person, speaking gigs, et cetera. But my membership is pretty good. Darn profitable, um for the last two years It’s been at least 30 percent So, you know for every nine dollars i’m making i’m profiting, you know over two dollars That’s just sitting in the bank great and last year.
I looked it up and over 21, 000 transactions Through thrive cart, which is insane Because I also have sam cart. I didn’t look up how many transactions were over there But it’s probably another Year You know, one to three thousand transaction. It’s insane. Uh, so you don’t have to have an upsell or another way to make the majority of your money, but you do have to have a plan if you’re going to do low ticket to get that high volume and to keep your, uh, business lean so you can actually make a profit.
Alright, now this third one is kind of switching gears that some people think, you know, especially they look at my membership You know in the first year we had a thousand people by the second year We had 3, 000 but in the last two years, you know, we’ve only grown by like 1, 500 members and so A common misconception because those first two years it sold like hotcakes and it still sells really well, um, is that, you know, this membership is an easy sell.
Now don’t get me wrong, asking for 9 is not that complicated, but because I need high volume, I’ve worked really hard over the last four years. To gain over 4, 000 active members at the time of this recording and it can be a grind at first It’s a lot of energy. It’s a lot of believing in yourself And you need something that sells pretty much every day So this one I wanted to include because a lot of people want to start nine dollar memberships and maybe you are thinking of it But my friend it’s not going to be easy street If you want this to be some kind of full time income or a large branch of your business You’ve got to go out and find those people selling it once you’ve found it.
Sure super simple Uh, you know my my main, uh way to sell it is can I have nine dollars, right? I just straight up ask right but finding those people that’s the difficult part. That’s where i’ve had to do You know close to 300 podcasts in three years, uh, doing, you know, hundreds of digital summits and other digital events, right?
That’s the grind. That’s the hard part that a lot of people don’t really think about when they get excited, uh, for their 9 thing. So when I started my 9 a month membership, I had 800 people on my list. Even if I got 800 people in the membership, like every single person converted, that wouldn’t be enough.
You know, to make a living. Uh, so I need to go out and find more, more, more, more. And I’ve done that with podcasts and in 2025, I’m doing that by creating my YouTube channel. If you’re not already subscribed, please, please, please go to watchliz. com and subscribe from there. I’m also doing it with this daily podcast, right?
Um, you know, we are on episode 77, I’ve had close to 30, 000 downloads so far, and just in about a week. Or in about just every, um, episode at the end, I pitch the membership. I’m constantly talking about it. So while, yeah, sure, maybe it’s an easy sell, but finding the people to buy it is much more difficult.
All right, so let’s recap here. Three misconceptions. Number one, the customers suck. I’ve found that to be Totally untrue. I love my customers. I’ve set good boundaries. Um, and expectations is probably a better word of, you know, what is expected from me and what is expected from them. Um, a second misconception is that this is the bottom.
Or the top of the funnel and I’ve got lots more sales coming down the pipeline. That’s just not the case. Almost 90 percent of my business is with this 9 thing. And then the third misconception is You know, this is an easy sell, 9, everyone’s going to buy it. That’s simply not true. It’s going out and finding the right people to buy it is much more difficult.
All right. That’s episode 77. If you are interested in the membership and you’re not in there yet, of course, join 9 a month. It’s easy. In the show notes, email marketing membership every single week for 9. Yes. You get a weekly template for your newsletter to take and make your own access to monthly Q and a’s quarterly guest experts and a lot more awesomeness.
Nine bucks a month link in the show notes as always, I am Liz Wilcox. You are amazing and I’ll see you on the next episode.
