Every email marketer and their mama tells you to write that welcome sequence. But why? Can’t I just send the freebie or whatever and call it a day. Well, maybe. But probably not. Listen in to hear the reasoning behind a welcome sequence so you can finally get your booty movin’ on it.
Liz’s Email Marketing Membership
Liz’s Free Welcome Sequence
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Transcript
What’s up? What’s up? Episode 83 of the email sound booth podcast is here. That is what you’re listening to. I am so blessed to have you here. Thank you so much. Let’s just get into it. Two reasons why you need a welcome sequence. I know every email marketing guru, whatever, and their mother. They tell you you need a welcome sequence, but maybe you’ve been procrastinating.
Um, maybe it’s even been a while since you wrote one and it just feels out of touch and you’re just kind of digging your heels in, not doing it, doing anything but, right? Why is it so freaking important? Why does everyone go on and on about the welcome sequence? Well, this is going to be short and sweet for you, and I hope it motivates you to get that welcome sequence done.
And if you need help with the welcome sequence, So just remember, that’s my freebie. You can go directly to Liz Wilcox dot com, hit the hot pink button in the top right hand corner. You can’t miss it. And I’ll give you an entire welcome sequence already templatized for you. Or you can even, and I’ll link to this in the show notes, I have a workshop that is just 49 that will walk you through all four of those emails and we’ll write them together.
Okay, so why have the welcome sequence? What is the point? Let’s dig in. Number one, we are following something called the email staircase and that’s basically just my way of explaining the customer journey when it comes to email marketing. So first, you’ve got a follower, Then a friend, then a customer. So a follower is, you know, get them on your list.
Those are followers, right? Then you turn them into a friend. And this is not, you know, the friend you share all your dirty laundry with, but the friend you have something in common, right? You’re on my email list because you need to know more about email and I can’t stop talking about email. That’s our, our friendship is based on email marketing, right?
And I’m on email lists. For like NSYNC, right? And I want to know what all the NSYNC guys are doing. And guess what? There’s a newsletter for that. Yes, it’s actually a real thing. It’s called Mission NSYNC. Check it out if you’re into the Fab Five over there. But anyway, once you start emailing, you can turn them into a friend.
And when you have a list full of friends, you can have a list full of customers. Because you can just say, you know, Hey, I know you need XYZ. I created XYZ, right? And that’s how you turn them into customers. But when they’re first on your email list, when I opt in to hear more from you, you’re not my friend yet.
You’re just somebody maybe I got a discount code from, or a freebie, or I’m just kind of interested in learning more about your services. We’re not friends yet. I don’t feel like you know me yet. The welcome sequence starts the friendship, okay? It gives you that, uh, opportunity to say, Hey, my name’s Liz, my name’s Shahara.
This is what I’m about. This is what you can expect. And this is the direction we’re going. That’s the welcome sequence. It starts something and sets expectations on what’s to come. It starts that friendship. And then the second reason, and maybe even more important reason, to have a welcome sequence, is it gives the wrong people that opted in a chance to either go cold, right, stop opening your email so you can delete them, or they unsubscribe, right, it gives them the opportunity to unsubscribe.
Remember, in the first reason I told you, you know, this sets expectations, it tells them where they’re going, who you are, you know, what’s on the table for them. If they’re the wrong person, oh, snap, I got on the wrong bus. I actually don’t care that much about email marketing, Liz. I’m overwhelmed over here.
It gives that person an opportunity to opt out either by manually unsubscribing or not opening any of the emails to signal to me, I can delete them. And we don’t want people on our email list that don’t vibe with us, right? Or, or maybe they just wanted the freebie. Remember you pay for your email list and.
Almost all email service providers, ESPs, including the one I use, kit. com, make you pay per subscriber, right? It’s like free up to a thousand and then, you know, you have to pay from there or, you know, it’s 29 for the first hundred or whatever, right? And so once you reach a certain level, you have to pay more.
So the welcome sequence gives you and them an opportunity to make sure they should be on the list, right? Why let them hang out if they’re not really that into us? So let it go in the words of Queen Elsa, right? All right. So those are the two reasons, two main reasons why you need a welcome sequence.
They’re not our friends yet. We need to set those expectations, tell them where we’re going, what the email list is about. And number two, it gives those wrong people a chance to get out of there. Okay. All right. I told you short and sweet. Hopefully that convinces you to get your email marketing act together.
Get that welcome sequence done. Again, you can download my four email welcome sequence at lizwillcox. com hot pink button, or you can check the show Nate show notes. And also if you are a member of email marketing membership, it is in there as well, right inside your dashboard, email library, et cetera. And of course, if you want to walk through each email with me and write those emails in real time, I have a 49 welcome sequence workshop that I’m going to put in the show notes for you.
Okay. My friend has always, I’m Liz Wilcox and you are awesome. Go get that welcome sequence done and I’ll see you on the next episode.
