Liz’s membership turns 4 years old at the end of the week and she’s celebrating with a series of 4 episodes on the show diving into her membership. Today is Day One so let’s start with why she loves Email Marketing Membership so much that she’s been creating content and promoting it for 4 years!
Liz’s Email Marketing Membership
Liz’s Free Welcome Sequence
The Email Sound Booth Facebook Group
Liz’s Kit [Convertkit] Affiliate Link
Transcript
What is up? Oh my gosh. Episode 91 of the email sound booth. That is what you are listening to because you’re amazing. I love you. Thank you. Tell your friends. Write a review. All that jazz. All right. This is four things I love about my membership. Of course, unless this is the first episode you’ve ever listened to of the show, you know I have a 9 a month membership called email marketing membership all about.
Email marketing. Wow, Liz, you’re so creative with the naming hashtag SEO, right? So email marketing membership is a 9 a month membership where I send out weekly newsletter templates. I also do once a month Q& A, quarterly guest experts, you know, stuff like that. I add extra sequences every now and again. Um, yeah, well, EMM.
Is turning four years old. I’m so excited. I cannot believe it. But then as I was saying that, of course I can believe it. I have worked my little booty off to keep this thing running for four years. Have you ever done something every single day for four years? That is my membership. And I couldn’t do that.
Like, I don’t even know if I’ve had a healthy relationship for four years, to be honest. And, you know, that’s just. You know, I’m in therapy. Anyway, the membership I have worked on, I have thought about, I have talked about every single day for nearly four years. It turns four years old on February 16th, 2025.
Oh my gosh, that was the day my entire life changed and I want to say I didn’t even know it, but I kind of knew it. Like I knew that this was the thing that was gonna get me All the things that I wanted out of life. Um, and I know that sounds absolutely insane. And maybe that’ll be if you email me at admin at Liz Wilcox dot com.
Uh, you can pause it right now if you want me to do an episode on that, like how I knew this was going to be the thing. Uh, You know, somebody’s got to email me though because I’m going to forget. Um, okay. So I want to share four reasons why after four years I still absolutely am madly in love with my membership in hopes that one day you can become madly in love with a product of yours, right?
All right. So the first reason is security. I kind of hinted at it, that monthly recurring revenue, baby, oh my goodness, oh my gosh. This membership has provided me so much security. So without going into a therapy session, I have a very deep financial insecurity. I grew up pretty darn poor. Um, my mom. You know, she said all those things, money doesn’t grow on trees, there’s never enough.
She was constantly hiding money from other people, getting money stolen from her, etc, etc. And, you know, I carry all of that with me, but honestly, EMM has allowed me to release a lot of that. You know, I’m still working on it, uh, but EMM. Has provided me personally, not just in my business, but me personally, a lot of security to know that, you know, I have 4, 000 something members in the membership.
You know, meaning, you know, whether they’re on monthly or a yearly plan that averages out to, you know, somewhere between 38, 000 and 42, 000 a month. Like, that’s absolutely insane. That’s, that’s crazy, but it, it’s enough of, thank God, right? Uh, to allow me to kind of relax and, um, You know feel secure. I was able to buy a house in 2025.
I was able Um, I just recently bought a second vehicle because I if you don’t know I drive an 89 bronco and that thing breaks Quite a bit. So it’s in the shop in and out of the shop I am, you know a A single parent so to speak and you know, I need a reliable vehicle. So it allowed me Uh this past quarter to buy a brand new car Um, it allows me also, I love the security, not just for money, but it allows me to play within the membership.
For example, in a couple days, and why I’m talking about the membership right now, is I’m going to do a 4 trial if you haven’t joined the membership yet. Um, Just because it’s turning four that allows me to play like I’m not worried like oh my gosh four dollars I’m not gonna make any money off that it allows me because I have that security that monthly recurring revenue It allows me to play within my business so I can do silly flash sales like that.
I can give stuff away for example today Uh, on Voxer, I was talking to, uh, our new hire. Her name’s Amy Collins. If you haven’t met her yet, she’s hanging out in the Facebook group and in the inbox. Um, she’s like a six month contractor with us right now. And I saw something that Patricia gave something away for free because someone was really struggling and brand new.
Because I have the security within my business because of the membership, we can do stuff like that. But if we see someone in need. We can help them, right? We, we don’t, we’re not living in this scarcity, uh, you know, ebb and flow, feast or famine type of thing, right? All right, let’s move on to number two. So that was security.
The second reason is simplicity. Oh my gosh, I love the simplicity. If you’re not watching this on YouTube, you really need to because I’m ridiculous. I Gosh, I just love the simplicity of my membership, right? It’s nine dollars. It’s weekly templates. There’s not really tiers to it, right? Except if you get the annual pass, which, you know, doesn’t open until March, July, or November.
But it’s just so Damn simple, right? I throughout the years, you know, I’ve added a little bit, but it’s still been the same content, you know, the same weekly template back in the day. It used to be on a Google drive. Now it’s on email, marketing, membership. com, right? It’s, it’s just so simple. Every. You know, every month when I do the content for the membership, I don’t really have to think about it.
It’s just a weekly newsletter. The live Q and A’s, um, you know, some people, if you have to submit a form to be called on during a live Q and A, like you just show up, I’m there for 90 minutes. People can ask questions. It’s so freaking simple. And I, I love that for me and I love that for you. So when you join.
It’s like, here are the templates, here they are sorted by category, here they are sorted by date, uh, you know, here’s a start here course that will navigate, you know, show you how to navigate the site, show you where to go depending on who you are, right? I love. Love, love the simplicity of my membership. It just makes my life so much easier.
Like, I love that it makes your life easier as a consumer, right? As a member, you can just log in, get what you need and get out. Um, But I, I love it for myself because I can log in, do what I need to do and get out. Like I mentioned, you know, when my daughter’s here, no one else is here. It’s just me. Right.
And I don’t want to be a crappy parent. I want to be an awesome mom. I want to be 20, 000 times better at being a mom than I am at email marketing. If you’re a parent, you get it. If you’re not a parent, you have a personal life. You get it. There’s something in your personal life. You want to be better at than your job, right?
So I love that I created something that’s so freaking simple. That I can, you know, get on with my life, which leads me to the third thing is it’s my kind of responsibility. It’s weekly templates. It’s a Q and a, you know, yeah, I got a Facebook group. You can email me questions, but for 9. I can turn that computer off, right?
If I see somebody ask a question for 9 and I say it with love, I’m going to answer in the morning if I have to go pick up my kid right now. You know, whereas if you were paying me 9, 000 for a package, right? Liz, write my emails for me, build out my funnel, whatever, which I’ve done before. I felt some type of way about that.
You know, I felt a lot of weight. I felt a lot of responsibility. And so if you’re paying me that kind of money, even now that I make a lot more money than I did when I was taking clients. I would still want to really, you know, over deliver. And how do you over deliver on a 9, 000 package? You got to do a lot.
Over delivering on 9 is pretty easy. And it’s not even something I’m trying to do. I want to give you 9 of value. I don’t want to over, uh, extend myself. I don’t want to Over extend you right when the problem with over delivering is that you could overwhelm your customer or student, right? But anyway hit back to the that third reason.
This is my kind of responsibility. It’s nine bucks, you know And tech breaks it is hosted on its own website And you know, I don’t want to say this happens all the time, but every once in a while, there’s a glitch There’s an update on wordpress, you know things look ugly. I gotta re update other things Um, you know, but for nine dollars, it feels like less pressure And for nine dollars if somebody comes in the inbox, oh my gosh, this isn’t working I can’t find this or that.
Uh, you really need to update this or that. Why don’t you use Kajabi? I can say, you know, well I’m really, you know, I love this feedback. I’m actively trying to work on it. In order to maintain the integrity of the nine dollar price tag, you know, this might take a while to fix. Right? And then everybody comes back, Oh my gosh, yes, I can’t believe this is 9.
Right? That’s my kind of responsibility, baby. And then the last reason I love my membership, and the biggest reason, of course, the people. A lot of people told me when I was first starting, Oh my gosh, you don’t want to have a low ticket thing because then you have low ticket people. Right? You know, those people aren’t going to hound you.
Blah, blah, blah. I have found that to be absolute BS. People, I, I freaking love my people. I don’t know, I don’t know what it is. You know, I could say, oh, they’re grateful they’re getting a lot for 9. But like I said, like, I’m not trying to over deliver. I’m just trying to make my message and my teachings clear so you can actually take action.
That’s really what I’m trying to do. I’m not trying to over deliver. That should be the, that should just be the bare minimum. Like, the bar is on the floor here. When it comes to online curriculum, um, you know, so maybe it’s my teaching background. Maybe it’s my leadership background. I don’t know, but I don’t have that problem.
I charge 9. I get the most incredible people. People take action, you know, and you know, they might say, Oh, well, maybe Liz, you got thousands of people. Of course, you’re seeing people take action. It’s a small percentage. No, actually the freak, it’s not. It’s like over 70 percent of my members log in at least once a month.
Like that’s insane for the quote unquote, if you’re not watching YouTube for the 9 price tag, it goes against everything that everybody says, but dang it. Like I love my people. I, I already said, I love that 9 price tag. It’s my kind of security, my kind of responsibility. And I have found my kind of people.
People that want to learn, but don’t want to feel anxiety. Every time the payment clears, right? Those are my kind of people. So I love, love, love you for being in the membership. You for sharing with your friends. Cause a lot of my sales come from affiliates. I think it was something like almost 30 percent of sales in 2024 came from affiliates.
Uh, I just love, love, love my people. I love my community. I have become very precious about the community. I don’t, uh, just take any podcasts anymore, any guest speakers anymore, uh, things like that. Cause I want to maintain the integrity of our values, of our, as the cool kids would say, of our vibe, uh, things like that.
So again, four reasons I love my membership. There’s so many, but if I had to boil it down to security, simplicity, my kind of responsibility and of course, I’m so excited. This has been day one of my membership series in honor of email marketing memberships for the birthday. I’m so like, I’m so corny and cheesy, but I’m so excited.
I’m so honored and absolutely. Like the most blessed person on the planet to be, you know, the one facilitating this 9 membership, uh, it’s insanity. If you haven’t joined the membership, normally this is where I would pitch you, but I really recommend waiting until Wednesday the 12th. I’m going to do a 4 trial.
Uh, you can join for four. dollars, uh, for the first month and check it at me for four bucks. Why not? I’m also going to add in some bonuses. I’ll reveal those on Wednesday, but they’re going to be epic. Oh my gosh. I’m so excited. So I’m just, uh, you know, if you’re not on my email list, The call to action today will be to join my email list.
I’ll put the link in the show notes or you can go directly to lizwillcox. com. Hit the hot pink button and subscribe so you can see that birthday sale. It’s going to be amazing. As always, I am Liz Wilcox and you are awesome. Seriously, you’re amazing. And if you’re already in the membership, wow, what a blessing.
I will see you on the next episode.
