In Episode 96 of ‘The Email Sound Booth Podcast’, Liz Wilcox, the fresh princess of email marketing, delves into her most successful email of January 2025. Despite sending fewer emails compared to previous months, one newsletter stood out with a 64.5% open rate and a 4% click rate. Liz explains why this email, which focused on upcoming events and plans, performed so well and emphasizes the importance of transparency and a clear strategy in email marketing. She also discusses the significance of unsubscribes as a means to maintain a committed subscriber base. For those interested in more insights, she invites listeners to her $9/month email marketing membership.
Liz’s Free Welcome Sequence
The Email Sound Booth Facebook Group
Liz’s Kit [Convertkit] Affiliate Link
Episode 19: My Best Performing Email from Sep 2024 (and why it worked)
Episode 37: My Best Performing Email from Oct 2024 (and why it worked)
Episode 57: My Best Performing Email from November
Episode 81: Top Performing Email of December 2024
Transcript
What’s up? Liz Wilcox here, the fresh princess of email marketing. Yay! Episode 96 of the email sound booth. Podcast. We are here. Lucky, lucky me. Seriously. I love that you’re listening or maybe watching over on YouTube and you already know I value transparency and this is a little late, um, but I wanted to give you my top performing email of January 2025, why it worked, uh, why I chose it, all that jazz.
So here goes. so much. In January, we sent 23 emails. Uh, compared to October, November, December, this feels low. So, in Q4 of the year, I always send out daily ish emails. I’m not perfect. Like, these eyebrows are a little crazy and out of place. Uh, I don’t always get it super right. Um, but I like to send out daily ish emails.
So, the fact that we only sent out 23 in January feels I don’t want to say like we’re slacking, but it feels a little low. Um, now eight of those emails were members only. So I have a nine dollar membership. You probably already know that. Um, but so eight of those were members only. And then seven of them, we also did a live event called Foundations Week, where I taught all about welcome sequences, and all about the foundations of list building.
So seven of those 23 emails. Um, and then, um, the annual pass holders were sent for people who had signed up for the live event. Now, that was a mix of, um, annual pass holders, which is the yearly membership I have. And a mix of people who bought into Foundations Week. Um, so that’s 8 plus 7. And then we had one more email that was just to affiliates only.
And I think that email was basically saying like, Hey, here’s what’s to come in the next couple weeks. Weeks and months. Uh, so speaking of, that was sort of a theme in January for me. Hey, here’s what’s coming, here’s what’s coming. You might not have a plan, but I have a plan. Uh, so, one of those seven emails left that I haven’t talked about yet was an, was a newsletter sent to the whole list called like, New, New, New.
So it was like, New, New and then new with like a bunch of W’s or something like that. Um, and the, the link to that email is in the show notes. So you can check that out. Um, so I’m picking this as my best performing email. No, it didn’t make me any sales and yeah, I did send sales emails, but I wanted to choose this one.
Because, uh, you know, sales is my bottom line, but it’s not my everything, right? And so, given that it was January, I needed people to know what the heck was coming up. And this had such a high open and click rate that I know I did a great job. of prepping or starting the prep of what’s to come. So this newsletter had a 64.
5 percent open rate and a 4 percent click rate. So it feels like my best performing email. Again, it feels like I did a good job of telling people, Hey, here’s what’s to come. Cause that’s what this newsletter was. It was announcing. I have a new email header, which kind of grabbed their attention. The subject line was kind of funny, silly ball.
So people love new stuff. Um, and then inside the email I talk about, Hey. Here’s what I’m planning. Here’s what’s coming up new For 2025 and I talked about that foundations week thing. We sold in January. I talked about um, you know, if you listen to The the last five episodes of the podcast I talked about our four dollar uh trial for email marketing membership turning 4 or turning four years old, right?
I talked about what’s coming up for March, our list building live event, our annual path sale. So I’m giving people, I’m literally like, I’m not disguising my sales. I’m not disguising my strategy. I’m just. The strategy is to tell them, Hey, here’s what’s coming. Here’s what’s going to be for sale. Here’s what’s going to be for free, et cetera.
So that’s something that’s really important in business. And because this had a high open and click rate, I’m going to, you know, slap a gold star on my chest and say, I did a good job with it. Uh, the last thing that you might not, uh, expect, but what I think did a really good job. Or what indicates that I did a really good job with this newsletter is it had, I would say 40 percent more unsubscribes than normal gas, right?
It had 74 unsubscribes. Now, normally I send a newsletter to my entire list. I get between 30 and 40, maybe close to 50. But this had 74. Now this feels like a win for me. Remember what I just said, the content of the email is, and again, you can check the show notes to read along with me. The content was, Hey, this is what is coming up.
This is my vision and my plan when it comes to email marketing and you. Now if you read that and you’re like, Oh, that’s a lot. It’s too much. I’m not. You know, that’s too much Liz. I want you to go away and I say that with love. I want you to get the hell out of Dodge and off my list because I have a plan for people.
That’s what a true leader does. They have a plan, they get behind their people and they push them towards the vision that is shared between the leader and. The subscriber, right? That’s how I picture our relationship, right? You tell me, Liz, I want to make money with email. I sit at my desk, I make a plan for how you can do that, and then I get behind you and I push you towards making money with email.
Now my ex husband, he tells me I’m aggressive. He tells me I shouldn’t take that as a compliment, but damn it. I want this so bad for you. So if I tell you, hey, we’re going to do A, B, C, and D, we’re going to have a foundations week. We’re going to have a sale on my membership. We’re going to host an entire event around this building.
And then I’m going to open up the best thing. The best place I can serve you, my annual pass for 108, if you say, Nope, Liz, that’s not for me. Then I can’t help you. And I want you to unsubscribe. And I hope, I hope and pray that you come back, right? When you’re ready. But if you’re not ready, I can’t make you ready.
I can do all the baby steps with you. But if you’re not ready to take those baby steps, then I, and I say it with love, I need you to get out of the way. So someone else can take your spot that is ready because I’m here to serve the people that are ready. I’m here for you when you’re ready, right? If you’re not, I’m not, I’m not mad at you.
I’m not bitter. I don’t think, you know, you’re This, that, or the other, but I do need you to get out of the way, right? And I say all that with love. And this is how I don’t, I don’t know. That’s, that’s, that’s my thing. So the fact that I got more unsubscribes in this email to me was a really good thing. All right.
So again, that was subject line was like new, new, new with a bunch of Ws at the end, 64 and a half percent open rate, 4 percent click rate. And let me look. I forget what they were clicking on. Let me. and forgive my clicking. So I, um, you know, I shared that I had a new header, and so I um, I got people to click over to the person that designed it and then that person that designed my new header and all my new podcast graphics, he did like a YouTube live, so I linked to that in case people wanted to click on that, and then of course I linked to my new YouTube channel WatchLiz.
com
And, uh, that was it. That was, that was it. Let’s see what people mostly clicked on. And this, I’m going off script here. Clicks, clicks, clicks. So the most clicks was actually for my YouTube channel, watchliz. com. Then people
clicked on the YouTube live of Marshall creating my graphics. Then they clicked on Marshall’s website.
And then they clicked on my podcast next. So yeah. Okay. That is the email, uh, that best performed in January for me. If you want more behind the scenes emails, more, uh, explanation of, you know, why I love unsubscribes and all of that, and you’d like my style of leadership, I’d love for you to join email marketing membership.
You already know it’s 9 a month. I’m going to link that to the show notes as well. You get a bunch of stuff for just nine bucks. As always, I am Liz Wilcox. You are awesome. And I’ll see you on the next episode, my friend.
