In this episode of the Email Sound Booth Podcast, Liz Wilcox reflects on nearing 100 podcast episodes and shares her unique take on the best time to send emails. Highlighting the importance of consistency over precision, Liz advises that the best time to send emails is simply when you can reliably sit down to do so. Through personal anecdotes and practical advice, Liz underscores the value of habituating your audience and prioritizing regularity. Tune in for actionable insights and learn more about Liz’s $9/month Email Marketing Membership
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Episode 49: The Only Email Metric I Care About
Transcript
What’s up? Liz Wilcox here. You already know you’re listening to the email sound booth podcast. And if you’re not watching on YouTube, you can’t see me, but I’m making like a big heart with my arms because I don’t know why. I just am so blessed and I just, I just feel so much love. Um, for you, the listener today, is that corny?
Probably I’m just in my feelings lately. Like we’re nearing a hundred episodes of the podcast, the YouTube channel, go to watchlist. com by the way, uh, is growing. Um, you know, we’re, we’re gearing up for list building live, my micro audio summit, all about how to grow your email list. The annual pass is going to open up.
There’s just so much going on. And I just. It would not be possible without you. And so, yeah. I love you, babe. Is that inappropriate? I don’t know. Um, anyway, what, what was I talking about? Oh, yeah, I’m recording my podcast episode 98. Can you dig it? Uh, the best time to send emails. This e this episode should be really short.
The best time to send emails is when you can get your butt in the seat. I know when you Google it, they’re going to give you a different answer. So you can Google it right now. You can pause this, you know, type it into your phone. I’ll wait. I’m putting chapstick on, taking a sip of Wawa. Um, go ahead and Google it.
It’s going to tell you all this stuff about segmenting and you know, when is your customer online and there’s some. Email service providers that will even, uh, track it for you. So it’s like, Oh, we know Liz Wilcox opens her emails Wednesday at 9am. You hit send on Tuesday, but we’re going to send this to her Wednesday at nine or something like that.
There’s, that’s a thing. Hang on. I need water, but listen, if you. If you haven’t guessed by now, or if you haven’t gotten this about Liz Wilcox and what I teach and why I call myself the fresh princess, right, because I offer in fresh takes on email, like, that is doing the freaking most. And you know what?
You probably just need to do the thing. consistently before you can do the most. So the best time to send emails is when you’re going to get your butt in the seat each week, right? You can quote unquote, train your audience to open your emails at Tuesday at 5 PM. If that’s what you’ve been doing consistently, they know to look out for your thing.
Tuesday at five, right? Or maybe the next morning. Oh, I know Liz sent email yesterday. That’s what I’m gonna do. First thing when I turn my computer on is check and look for her email, right? You can train your audience, so to speak, for lack of a better term, right? And so I want you to just send the email when you’re gonna freaking send the email.
Go to your calendar. When do you typically have time or when are you typically wasting time? Okay, let’s talk about that. For me, I’m typically wasting time on Tuesdays. When do I send my emails? On Tuesdays, right? Because I know on Monday I’ve got a lot of catching up to do. I’ve got meetings, I’ve got this, I’ve got that.
But on Tuesday I feel like I can slack off again. And so I started sending my newsletter on Tuesday for that reason. It just so happens. I also talked to other entrepreneurs that probably do the same, right? They’re like, Oh, Monday really got to work on Monday or I’m moving slow on Monday on Tuesday. I want to feel more productive.
Uh, I’m going to check my email even though I’m really slacking when I’m checking my email, but it makes me feel productive, right? Same here. So that’s why I send on Tuesdays. Um, Back in the day, I had the RV travel blog, right? I used to send on Sunday evenings. That’s when I knew my subscribers, again, like me, were sitting down, you know, they had a long weekend and were maybe they just got home from camping or they just, you know, yesterday they pulled up to a new campsite and they finally feel settled in.
They’re gonna sit, they’re gonna watch TV, watch YouTube, check their email. So I would send Sunday Evenings, right? And to my point about send when you can get your butt in the chair, it was also very convenient for me because I was traveling full time. It was also, you know, usually we get into a campsite Thursday or Friday.
It would take us a couple of days to kind of settle in by Sunday. We’re feeling good. We’re chilling out. That was a great time for me. To write my newsletter. Okay, so again short answer here. The best time is when you can get your butt in the chair after a year of consistency And by consistency, I mean once a week at least, sending an email, then you can start to analyze.
Hmm, is my open rate good? Would I like it to be higher? Maybe I could try a different day and see what happens there. Alright, if you want more tips like this, you want to ask me further questions, You already know you can join my 9 a month email marketing membership. You get weekly templates and you can send whenever you want them, uh, on top of some other awesome stuff.
9 a month link in the show notes. As always, I’m Liz Wilcox. I’m so excited that you listened to this episode. Thank you so much and I’ll see you on the next one.
