If pitching collaborations makes you nervous, this short and punchy episode is your pep talk. Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to advice for pitching dream collaborations with ease. From Walmart to email marketing pros, Liz’s approach to pitching stays the same: keep it simple, informal, and confident. Whether you’re asking a friend, a big brand, or an industry leader, this episode shows you exactly how to reach out — without overthinking it.
Episode Highlights
- The golden rule of pitching collaborations: the more informal, the better.
- Assume the sale — act like it’s a no-brainer for them to say yes.
- Focus on clarity, enthusiasm, and what’s in it for them.
- Why confidence and casual tone outperform formal “corporate” language every time.
- Liz’s real-world example: her pitch to Kennedy from Email Marketing Heroes for the upcoming Sales Email Summit (August 2025).
- Subject line: Next summit interested?
- Opening: “Yo, yo, yo, my email king, Liz Wilcox in your inbox, baby, with a pitch.”
- Included a quick description of the event (dates, theme, and low-lift format).
- Explained the benefit: 70% affiliate commission and minimal promo effort.
- Closed with: “Holler at me with a yes or no — would love to include you.”
- Result: an instant yes.
- Liz’s breakdown of what makes this style work:
- Clarity: The details are short, scannable, and easy to reply to.
- Informality: A light, personal tone creates connection.
- Confidence: She assumes alignment instead of begging for attention.
- Win-win focus: She clearly communicates what’s in it for the other person.
- Bonus tip: end with a clear call-to-action and deadline — “I’d love a yes or no soon.
Key Takeaways
- Keep it casual: Assume the sale and speak like you already know they’ll say yes.
- Be concise: Share just enough info — the what, when, and why.
- Highlight the benefit: Make it easy for them to see what’s in it for them.
- Add urgency: A gentle deadline helps people take action.
- Confidence converts: Believe your pitch is worth saying yes to.
Links and Resources
Check out Liz’s Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz’s free welcome sequence here
Liz’s Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Transcript
Hey, hey, hey, Liz Wilcox here. This is episode 138, I think. Let me triple check. Yeah, episode 138. Can you believe it? Can you dig it? And can you pitch yourself for collaborations? I believe that you can. That’s what this episode is all about. It’s what to say when pitching a collab. And I promise this is actually going to be really, really short because I don’t want to give you a template, I don’t want to give you a script. I just want to tell you when you pitch a collab, I don’t care if you’re just pitching your buddy or if you’re pitching, you know, like your dream collaboration or if you’re pitching some like super corporate thing.
The key is what I’ve learned after eight years. Many collaborations, many pitches. I mean, I’ve pitched Walmart before. Okay, that was nerve wracking. The more informal you can be, the better. Okay, the more you just assume, yeah, of course you want to work with me. Of course this is a no brainer. The easier it’s going to be to write your pitch and also the easier it’s going to be for the other person to be like, yeah, sure, now of course you want to give them like what’s in it for them, you know, little details, et cetera. But really if you can just keep it informal, like obviously I’m asking you because this is such a no brainer, the better it’s going to be.
So I mean, that’s really it. That’s the episode 90 seconds. But I will give you an example and if you’re not watching on YouTube, you should be watch Liz.com I’m showing my screen. So I’m doing a sales email summit starting August 2025. I’m trying to zoom in here, but it just looks weird, but that’s okay. And so this is me pitching Kennedy from Email Marketing Heroes.
Now, again, following my own advice of of course Kennedy would want to be in this. And now Kennedy is pretty big deal. I know that he served like over 8,000 clients in 10 years or something. He’s been in the game. He’s been emailing for like 20 years or something. He, he emails daily. He’s got all the lists, you know, but like, oh, little old me. But again, like, I’m just assuming the sale here, right? I’m going in informal. I’m assuming, yes, of course he would want to be a part of this. And I’ll just read it to you so you can see, you know, how I Did it. And if it makes you feel better to have an example, here we go.
So subject line was, next summit interested. Now, I will tell you, Kennedy and I do have some, some rapport. I’ve been on his, his podcast. I’ve asked him, like, hey, I’m gonna start a podcast one day. You know, you, I, I will be asking you to be on it. You know, we’ve talked a little bit in the dms, but I wouldn’t say we’re like besties or anything, but we definitely have a mutual respect for each other.
So next summit interested. Yo, yo, yo, my email king Liz Wilcox in your inbox, baby, with a pitch. So just coming out, you know, I’m putting personality in there again, very informal, calling him an email king. Flattery without being obnoxious. You know, baby with three or four whys, you know, very informal here. Then I’m saying I’m putting together one of those quick audio summit things. Going to be August 19 through 21, all about the one sales email you sent in the last six to 12 months, right? So there I am, like, just very quick. You can see or hear. That was like two or three sentences, right?
And then I go on to explain. You know, it’s just me asking you that one question on Voxer. You replying with the email, da, da, da. I give some more details. You know, super simple and low lift on your end. That’s what I’m talking about when I say, like, what’s in it for them? Tell them like, hey, this is super simple, simple, low lift on your end. You don’t have to do much. And here’s what’s in it for you. I’ll be offering a bundle of sales emails in the back end, offering 70 or 70% commission on sales. Okay, that’s what’s in it for him. Hey, it’s going to be low lift. It’s going to take you 10 minutes over Voxer. If you sell, sell it. You know, you’ll get 70%. A lot of promo isn’t required. One p. One email.
P.S. here’s the event name. I’d love a yes or no soon, but we won’t record until the first week of August. I’m just taking six weeks off this summer trying to get my speakers confirmed asap. So that even gives him like, oh, I gotta, I gotta. If I want in on this, I should reply quickly because she’s, she’s taking time off. Then again, the informality here. Holler at me with a yes or no. Would love to include you you know, again, what’s in it for them? I plan on sharing these to my whole list. Fingers crossed, Liz Bated Breath Wilcox.
So I’m sharing that to show you, like, super, super informal, like, yo, yo, yo, my email king, right in your inbox with a pitch, baby. Right? Super low lift on my end. Super informal. I shared a little bit about the event, what he would have to do, what’s in it for him for that effort? Yes or no? And spoiler alert, Kennedy said, hey, hey. A hundred percent, yes. I’m in, of course. So, super, super excited for to bring him in for the sales email summit because I really do think his sales emails. I just think he has more experience than any other email marketer in so many different niches. So I’m so excited to bring him in to, to talk about. I can’t imagine what email he’s even going to bring.
Anyway, that’s the thing. That’s what I want to share with you today. What to say when pitching a collab. Keep it really informal. Give just the bare minimum details so you don’t bog them down. Share your excitement, what’s in it for them, and get the hell out of there.
All right. I’m Liz Wilcox. You are awesome. Oh, and before I let you go, don’t forget, June 2nd, 3rd, 4th, we are having a networking for collabs list building challenge. So that’s why there’s all these collab podcasts going out right now, because I want to get you hyped for collaboration. I want to get you ready for the list building challenge. I will put the link in the show notes to get signed up, to get on the wait list. So, so excited. See you soon. Oh, then the list building challenge is going to be $33. So save up. It’s gonna go for sale. Hang on. It’s gonna go for sale. Hang on. This Monday, the 26th, so save your dollars. You’ll need $33 to get signed up. Super excited. All right, see you on the next episode.
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