Category: Blog

The Basics of Email Campaigns

If you’re deep diving into email marketing, I’m sure you’ve heard all about email campaigns. It might seem like a difficult and complicated concept..what with its fancy title and all. Heck, when I first heard it, I was taken back to Obama on the campaign trail in 2008 and thought “omg! I could never do

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How To Nurture Your Email List in 3 Steps

Have you been struggling with how to nurture your email list? Think about the journey you’re taking that new subscriber through when they opt-in to your list. We’re taking them from a follower, to a friend, and then ultimately a customer. This process is dependent on you and how you nurture them from one step

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Liz Wilcox’s Email Marketing Glossary for Beginners

Trying to figure out email marketing terms? But it’s making everything even more confusing?  Wondering where the  quick and easy email marketing glossary is located? Here it is, baby boo. I hope this saves you some time and helps you finally get those emails out so you can start  turning your followers into friends in

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5 Myths of Email Marketing We Need to Bust Wide Open Right Now

Even though email marketing is the most effective conversion tool for small businesses and content creators, like a toddler drinking out of your water bottle, there are still plenty of myths about email marketing floating around. But buckle up! Because I’m about to bust some of the most common email marketing myths wide open. You

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Email Marketing for Beginners, Before You Get Started

Email marketing is the most effective digital marketing strategy used to promote products and services. Whether you’re… one of those new + cool influencers a content creator learning how to be a service provider online etsy or shopify storeowner Or just have an idea for something you think might sell …It’s a great way for

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The One Email Strategy You Need to Stop Doing Right Now

You need to stop sending to unopened subscribers. (Gasp. I gave you  the strategy in the first sentence and didn’t make you scroll around. #youradmoneysnogoodhere) Especially with the still-recent Apple iOS updates, this method isn’t really effective for maxing your subscriber engagement. Then again, it’s always been a rather annoying “hack” that doesn’t actually help

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