Customer journeys can feel scary, my friend. Throw in something like email marketing and it can appear downright terrifying. I get it. But I’m Liz Wilcox. And I say to hell with that. Why do anything if it isn’t fun? In fact, the fantastic truth about the email marketing customer journey is that each subscriber
Listen! It’s not like we start off our email marketing journey knowing all the moving parts. Sure, we’ve written + received emails, but that doesn’t mean we know how to market with email. And once we do start trying? It’s very clear we don’t know what we’re doing and that are lots of “parts” we
Who in the world is Liz Wilcox? A blogger turned email marketing thought leader, Liz Wilcox has taken on the male dominated industry with her 90’s style and her 2-step teaching style. She recently cracked a big ol’ gaping hole in the hustle forward entrepreneurial world. By stepping away from her business for the entire
You can find email list building strategies all over Google. Many of them are overly complicated and glaze over the human aspect of email marketing. They don’t truly focus on the community. But guess what? They should! I know email isn’t the first thing that pops into your head when you think about building a
Real talk when it comes to marketing with email? #1) Email marketing is a powerful tool for reaching customers and potential customers. #2) It’s by far the most popular marketing channel, even surpassing social media. People are registering new email addresses every single day. The opportunity is growing faster than we can deliver. But beware!
If you’re deep diving into email marketing, I’m sure you’ve heard all about email campaigns. It might seem like a difficult and complicated concept..what with its fancy title and all. Heck, when I first heard it, I was taken back to Obama on the campaign trail in 2008 and thought “omg! I could never do
Have you been struggling with how to nurture your email list? Think about the journey you’re taking that new subscriber through when they opt-in to your list. We’re taking them from a follower, to a friend, and then ultimately a customer. This process is dependent on you and how you nurture them from one step
Trying to figure out email marketing terms? But it’s making everything even more confusing? Wondering where the quick and easy email marketing glossary is located? Here it is, baby boo. I hope this saves you some time and helps you finally get those emails out so you can start turning your followers into friends in
Even though email marketing is the most effective conversion tool for small businesses and content creators, like a toddler drinking out of your water bottle, there are still plenty of myths about email marketing floating around. But buckle up! Because I’m about to bust some of the most common email marketing myths wide open. You
Email marketing is the most effective digital marketing strategy used to promote products and services. Whether you’re… one of those new + cool influencers a content creator learning how to be a service provider online etsy or shopify storeowner Or just have an idea for something you think might sell …It’s a great way for
