Category: Blog

iz wilcox in photography studio with yellow background; looking down grossed out

The Deal w/ Email Authentication (spf, dkim, dmarc)

This email authentication stuff is real and we’ve really gotta get it done if we want to use email as a marketing tool in 2024 and beyond. I’m talking SPF, DKIM, and DMARC. But don’t panic, darling. This is just some techy stuff that’s we’re gonna put in place to verify that we are legit

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What You Really Need to Know About Segmenting Emails

I’m just going to be real off the jump here, I don’t recommend segmenting emails for 90% of my audience. Gasp. Yes, I know. There are a ton of email marketing gurus out there that preach email segmentation. And you know, segmentation does work. It is a great way to increase sales. But if you

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Optins, Freebies and Lead Magnets, OH MY!

Lead magnets for your business…Done wrong? A nightmare of trying to sell to people that will never buy. Done right? Your email opt-in will build you a successful email list, full of subscribers that open, click, and buy. #dreamy But how to create a lead magnet that’s dreamy over disastrous? Here’s a fun story to

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Email Marketing Tools for Beginners

Picking an email service for marketing sucks! There are so many providers with too many options. It’s hard to know which email marketing tools are for when “I make it big” and which to use right away as a beginner.  So here’s what I’m gonna do in this article, my friend: 1– Help you determine

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