Episode 106: The Most Important Thing To Remember When You’re Building Your Email List


Hey there, fabulous entrepreneurs and aspiring list-building prodigies! It’s your girl Liz Wilcox, and welcome back to Episode 106 of The Email Sound Booth. Full disclosure, I’m kicking things off feeling a bit under the weather, but hey, nothing a little self-deprecating humor can’t fix, right?

**Quick Run-Down of Today’s Episode:**

1. **Feeling Off? Same Here!**  
   🌟 I legit started this episode feeling a bit off. We’ve all been there, right? But a quick joke at my own expense brought my mojo back. Perfect podcasting entrance? Maybe not, but it’s real life, baby!

2. **List Building Live Event Alert!**  
   📅 March 11-13th is when the magic happens. The List Building Live event! Mark your calendars and check the show notes (yes, scroll down!), because you’re not gonna want to miss this. Spoiler alert: fun learning times await!

3. **The Core Message – Work it, Work it!**  
   🤔 What’s the #1 thing to remember when growing your email list? Umm… it’s all on you to do the hard stuff! Like, commit, y’all. No magic wave-of-the-wand here, just honest-to-goodness grinding.

4. **Find Your Fun Zone in the Grind!**  
   🎧 For realz, if I didn’t enjoy podcast guesting, I’d probably bail. But since it’s a blast for me, I lean into it hard. Almost 300 podcasts in a few years? Heck yeah. Even when life gives you lemons (or food allergies in my case), keep hustlin’.

5. **Major Motivation Vibes!**  
   💪 At the end of the day, growing that list is your ticket to serious cash flow. And your biz? It deserves the best. I’m cheering for you loudly, knowing you’ve got what it takes to turn those subscribers into superfans. You got this!

**Final Pep Talk:**  
Join me at List Building Live! I’ll be sharing 20+ ways to grow your list so you can find what works for you. Remember, a dash of effort, a sprinkle of determination, and a heaping spoonful of belief in yourself can take you far.

Stay awesome and I’ll catch you on the flip side!

xo, Liz Wilcox

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Transcript​

 Yo, yo, yo. Liz Wilcox here. To be honest, I’m. I’m feeling a little off today. I’m just tired. Do you ever get that way? But I. I must soldier on. And you know, this is the worst way you could ever introduce a podcast that you hope people listen to, right? Okay, I’m feeling better now that I’ve made a joke at my own expense. This is episode 106. And I do want to talk to you because we’ve got List Building live coming up March 11th through the 13th. Sign up in the show notes. But today on this episode, I want to talk to you about the most important thing to remember when growing your email list. This is going to be short. This is going to be sweet, but hopefully it will be impactful for you. The most important thing to remember when growing your email list is, is that it is your responsibility to grow your email list. I say it with love. It is hard. You got to be a little brave. You got to do the hard thing. You got to put it on your calendar. But no one else is going to do this work for you. And the. The overall theme of list Building Live coming up is you can’t grow your audience without growing your email list. And really, if I was to continue that sentence, it would be, and you can’t do it without putting in the work. So you have to remember that this is work. I know it would be so easy to sell you and be like, oh my gosh, this is so easy.

Anyone, you know, a monkey could do it and go, go, go and give me $1,000. And you know, by the end of the year, you’re going to be a millionair. But that’s not true. Like, you’ve got to put in work and email marketing. What I teach is simple. That’s why they call me the fresh princess. Like, I love to usher in fresh takes, fresh ways of doing things. But at the end of the day, if you’re gonna grow your list, you have to know you’re gonna put in work. Now I want you to put in the work where you have the most fun. For example, I grow my list mostly through podcast guesting, right?

I love doing it, but it is work. In the last three or four years, I’ve been on almost 300 podcasts. You think I’m not working? You think I’m not working? My little boo hoo hoo te off to get those podcasts to do the thing. You know, especially when you consider in the last three, four years, I’ve suffered severe food allergies that have anaphylactic symptoms where you know it would hurt to talk to be on that show. Right. I’m just saying you gotta and not to be a Debbie Downer, you know, List Building Live is gonna be super fun. I’m gonna give you lots of different options on how to grow your list, but at the end of the day, it is your responsibility to grow your list. And if you wanna take your cash flow and your business seriously, you gotta take your email marketing and growing your list specifically. You gotta take that seriously. All right, this has been episode 106. Hopefully I haven’t been too much of a Debbie Downer. But remember, the most important thing to know when growing your email list is.

That, yes, this is gonna be a little bit of work, but, yes, you can do it. I believe in you. I believe in your ability to make this work, to grow your audience, to convert those subscribers into customers. I believe that in my bones. I can’t wait to what you do, how you do it. Come to list building live, March 11th through the 13th. I’m going to give you over 20 different ways to grow your list so you can decide what kind of work you want to do in the first place. All right, I’m Liz Wilcox. You are awesome. And I’ll see you on the next episode of the email sound booth podcast.

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