Hey there, fabulous listeners! Liz Wilcox here, your friendly neighborhood quirky millennial business owner. 🌟 Buckle up for Episode 109, where I dive into the wonderfully weird world of why my landing page is like a fine wine and just gets better with age. 🍷
Why So Loyal to the Landing Page? 🤔
- Simplicity Is Key: Keeping it simple has been my magic wand. Just like I haven’t changed my go-to breakfast in years, my landing page has been the same because it works! The message remains true to my brand and still speaks to the same incredible folks I connected with five years ago. 🥳
- Let’s Get Funny 🤪: My landing page isn’t just informative; it’s a hoot! With a playful side of me (and a pic of yours truly pointing at Will Smith), I want to attract people who dig my humorous vibe. If you snort-laugh at jokes and love a bit of spontaneity, you’ll feel right at home. 🎉
- Numbers Don’t Lie 📊: Ding ding ding! With a conversion rate of about 33.6%, I’m sticking to what works. It’s like finding the perfect coffee order – why change it if it makes you feel all warm and fuzzy inside? ☕ I want people who embrace the real, unfiltered Liz Wilcox experience.
Wanna Level Up Your Landing Page Game? 👀
Join me for List Building Live, happening March 11th through the 13th! It’s a mini audio summit with 20 speakers sharing their unique email list-building hacks. 🚀 If you want folks storming your landing page like it’s Black Friday, snag your spot now! 🛍️ The link’s in the show notes, folks. Don’t sleep on this! 💤
Sending virtual high-fives and awkward winks, Liz Wilcox
P.S. You’re amazing. Let’s crush those email goals together and I’ll catch you in the next episode! 💌
Check out Liz’s Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz’s free welcome sequence here
Liz’s Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Transcript
What’s up, Liz Wilcox here with the email sound booth podcast. You already know episode 109. I am so freaking stoked to talk about this. And all this week, if you’ve been listening or if you’ve been binging, these episodes are really short. And I have a feeling this one’s going to be short and to the point too. But I think it’s going to be really impactful for you. Okay, so episode 109. I want to talk about why I haven’t changed my landing page for my freebie in five years. Okay, that’s wild, right? I mean, you know, I change my underwear every day. I can’t believe I haven’t changed my landing page in five years. But unlike underwear, this is only getting better with age. That is so weird. I wish I could go back in time and re-record, but I don’t actually care about being weird. It just is who I am. So here we go.
The number one reason. Oh, actually, let’s go backward. Coming in. Coming in at number three. You know, I kept my landing page simple from the beginning. And so because I have kept my business just about that simple from the start all the way to five years later, the landing page copy still works. It’s still true to my essence. I’m still talking to the same person. And this is. I saw this in my Facebook group today. Somebody said, oh, I have this lead magnet, but it’s really not what my membership is about. And my membership is the only thing I want to sell anymore. So I’m thinking about changing it, changing the landing page so they can just get that thing right away. They don’t even have to check their email. And I was like, why not get rid of it? And she said, well, I get about 2,000 people a month or something from this landing page. But in my head, I’m like, okay, but 2,000 people? Who cares if they’re never going to join your membership? Which you literally just told me that’s the only thing you want to sell anymore, right? So reverse. Reverse back to what the heck I’m talking about.
I am still talking to the same person I was five years ago. I have not pivoted in this business. Of course, I’ve pivoted before. I’ve sold two businesses that were in the RV travel industry, but I sold those email lists with it. Now I’m gonna link in the show notes. I have an entire episode about what to do when you pivot, if you should start a new email list or just, you know, tell them you’re pivoting, right? That’s a whole episode. I can’t remember the number right now because we’re on episode 109, so that’ll just link in the show notes for you. But anyway, I have not pivoted. I’m talking to the exact same person I was talking to five years ago. And I imagine I’ll probably be talking to that same person in five years as well. So, again, I’ve kept it simple. I’ve kept the same person in mind for the last five years. So it’s still true to my essence. It’s still the thing that’s working for me.
Coming in at number two, the landing page is funny. Honestly, like, it’s kind of slightly ridiculous. I mean, it says what it says, but then on the side. And if you listen to episode 106, you’ll already know this, but on the side, I’ve got, like, a funny picture of me pointing at Will Smith. It has a ridiculous caption. And I want to capture people that like that style of Liz Wilcox that are going to go to watchlist.com and subscribe to the YouTube channel that are going to, you know, listen to this podcast and love that it’s unedited. And, you know, there are awkward pauses or things where I say something weird, and I’m like, whatever, just go with it. Right? I want those kinds of people, and I want to. And this is something I have a tendency, especially as I’ve done so many podcast interviews, guest appearances, and this podcast. Sometimes I tend to, like, put on my formal voice, and I get really teachy, so to speak. But I want to keep. You know, I always say there’s, like, a difference between Liz and Liz Wilcox, and sometimes Liz Wilcox can get way too serious. But I want to keep Liz in there, and Liz would have that funny picture on there. Okay, so that’s the number two reason I keep it, it is funny. I want people to think I’m funny. It’s working, right?
And the number one, coming in at number one, the numbers don’t lie. This landing page works. I did a screenshot today, and actually, can I put it on my screen? No, it’s not working. Dang it. I don’t even know where I put it. Anyway, I took a look today. I just. Oh, here it is. Sorry. And, you know, in the last 90 days, it had 4500 visitors to the landing page and 1500 subscribed. So that’s about a 33.6% conversion rate that works. For me, I’m not gonna try to get it better. That works for me. That feels good to me. You know, that feels like a good metric. And it’s never really fell below 30% as far as I’ve been tracking it. That feels good. That’s like, you know, basically, you know, three out of 10, three or four out of 10 people that look at the landing page say, yep, this is for me. That works for me. Because like I said in numbers two and three, it’s very much Liz. It’s very much Liz Wilcox. And so some people are going to look at it and not opt in. I don’t want 100% conversion rate. I only want the people that are willing to listen to me mess up on this podcast, right? I only want people who want me to be real. And so some of those people, you know, let’s say I could pick up, I could get to 50%, but by tweaking it, I might lose, you know, those 30 that are already. Those 30% that are already doing it. So, again, the numbers don’t lie. It’s working. It’s working for me.
That’s why in five years, I have not changed my landing page. Now, if you want to feel confident about your landing page and the people that are coming to that landing page, I would love for you to sign up for List building live. Yay. March 11th through the 13th. It’s a mini, like micro Audio Summit, whatever you want to call it. I’ve got about 20 speakers from all different walks of life and industries talking about the number one way or the most unique way they’ve been growing their email list in the last six to 12 months. If you need more eyeballs on your landing page, if you would love to say, oh, my gosh, yes, in the last 90 days, I had 4500 people check out my landing page, and I had 1500 subscribers. If you want that for yourself, you need List Building Live. The link is in the show notes. Get it now. Get signed up. It starts March 11th. As always, I’m Liz Wilcox, and you are awesome. I can’t wait to see you grow your list this year and I’ll see you on the next episode, my friend.
