What’s up, folks? Welcome to Episode 118 of The Email Sound Booth! This week, we’re getting real and raw with Liz, who shares some of the balls she’s been dropping in life and work. You know how it is—sometimes you’re juggling your projects like a pro, and other days, it feels like you’re not even sure what juggling is.
Key Takeaways:
- Ask Me Anything April: Liz reflects on not promoting the AMA April like she wanted to. Sometimes great ideas slip through the cracks, and that’s okay.
- Podcasting Realities: Liz loves her podcast but realizes there are improvements to be made. Whether it’s recording episodes on time or getting more downloads, there’s room for growth, and that’s just part of the journey.
- Newsletters Needs: The rhythm is off with the newsletter strategy. Planning ahead is tough, but Liz owns it and knows there’s work to be done.
- Business Balancing Act: Despite having an awesome team, time management is a struggle, especially with Liz focusing on her health—a top priority right now.
- Personal Life Tidbits: Quality time with family and spending time outdoors are important, but there’s a feeling of dropping the ball there too. Liz, like many of us, is navigating through these personal challenges.
- Spending Woes: Balancing expenses with income is a work in progress, and Liz shares her candid thoughts on managing finances as life evolves.
Final Thoughts:
Liz gives us a refreshing and honest look behind the scenes of her life and business, reminding us that it’s okay to let some balls stay on the ground while handling the more pressing issues. There’s no guilt here, just authenticity and a little bit of humor. So, take a breather, don’t “should” yourself, and remember you’re not alone in this crazy juggling act called life.
Links:
Check out Liz’s Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz’s free welcome sequence here
Liz’s Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Transcript
What’s up? I’m Liz Wilcox. You’re listening to the Email sound booth, episode 118. And you know what? I got a bone to pick with myself today. This episode is titled all the things I’m currently dropping the ball on. Lest you think I’m perfect, I am not. Not even close. And lately I just been dropping the ball. Like, I ain’t even never seen a ball before, the way I be dropping it. Listen, I know, especially if you’re watching on YouTube, right? Like, you see my calendar in the background. I have my entire year planned out. I’m. I’m very much a planner, but sometimes that means I’m. I’m dropping the ball on stuff.
First and foremost, yesterday’s podcast, episode 117, was all about Ask Me Anything April. That’s the first thing I’ve been dropping the ball on. This was supposed to be like this big, major thing where I got a lot of, you know, people that were on my email list, but not in my membership. Super interested in the membership, and heck, it might still happen. But what I should have been doing right after March’s launch into the first Ask Me Anything. I should have been promoting the ama. April. I did no such thing. I think I mentioned it once. Even now, you know, we’ve got an AMA coming up tomorrow. I mentioned it once in my Facebook group. I haven’t even emailed people about it yet.
Another thing I’m dropping on the Dropping the ball on. You’ve probably noticed, if you’re an avid listener, is this podcast. I think three times already this year, I’ve gone an entire week without posting. Literally. I. So normally I batch all the episodes. So usually on Wednesday, Thursday, or Friday, the week before publish, I record all five at a time, y’all, episode 116 and 117 were recorded the day 116 was supposed to go out. This episode is being recorded the day before it’s supposed to go out.
I love this podcast. I love recording it. It’s super cool to be able to talk to you like this every day, but I have been dropping the ball on it. It could be not even just recording the podcast, but there are so many things I want to be doing with this show. I would love to have someone being or doing all the edits. I would love to be adding a, you know, intro and outro. I would love to someone edit it for YouTube and do the keywords and this and that. And, you know, maybe that’s just me dropping the ball on expectations with my team. Maybe it’s us as a team learning how to do that stuff. I don’t know. But also I could be, you know, emailing strategic partners and asking them, like, hey, will you put promote my podcast?
Speaking of email, my newsletter strategy, you know, ask me anything, April. I doubt I dropped the ball on that podcast. Getting downloads. Ball dropped. It really comes down to newsletter strategy. I’m not. Or I feel like I’m not doing enough or I’m not getting ahead enough now that I do have all these balls in the air. I used to be able to just, it’s Tuesday. That’s the day I write my newsletter. I’m writing the newsletter. I’m hitting send. But now I just have so much going on that I feel like I need to sit down. Let’s say if I’m writing emails for May, I need to be sitting down, like, mid April and writing them again. Something I’M not doing. I don’t. And I don’t know what to do about it.
Let me take a sip of water. Hang on. My throat’s raspy. And I’m not mad at my. Let me get this clear. Like, I’m not mad at myself about this. I’m. There are reasons to be dropping these balls. Like, my personal health has taken a front seat. So I’m doing yoga, like, four or five times a week. I’m going to therapy. I’m going to physical therapy. I’m getting massages. Like, this sounds all very bougie, but, y’all. Like, I have been wrecked. Like, for five years, my health has been declining over and over and over again. Like, more and more each year.
I mean, and this year, I was like, enough. I. I would be dropping the ball on this stuff whether or not I was doing the health stuff, because I was just getting worse and worse. So I’m doing all the things, you know, doctor’s appointment, physical therapy, yoga, walking, all the things. But it makes very little time for work. And as you know, I hired someone in January 2025. She’s doing awesome, but either I need to work a little bit more each day, or I need to up her hours or something, because there’s just. I’m just not getting everything I need done.
Speaking. So that’s the newsletter strategy. Feel like I’m dropping the ball on that. Speaking of newsletters, I feel like I’m dropping the ball on the inbox. I want to be in there two, three times a week, but sometimes it’s like I’m in there once a week. What else? Oh, and the last thing. The thing that I really need to get better at, and maybe this is what Patricia or Amy can help me with, is promotions for other people. Like, being reciprocal in my business relationships. Like, I know a lot of people promote me, but I feel lately I haven’t been promoting a lot of people in return.
So I’d like to, in the future, be more reciprocal in my business relationships. You know, I feel like I can’t get if I’m not giving. You know, like, I need. That’s just something I feel like I’m dropping the ball on. So that’s the business side of things. And again, if you’re watching me on YouTube, you can see, like, I am just tired. I think I ate something. So, side note. Hey, thought that I could eat chicken again, but I had chicken, like, three days in a row, and now, like, I feel so foggy. Like, if you’re watching on YouTube, like, I’m not. My eyes are like droopy. Like, I just feel rough today and my throat is all swollen. So I guess maybe chicken is off the menu, which sucks because chicken is way cheaper than other foods that I can eat.
Anyway, let’s talk about my personal things that I’m dropping the ball on because I also have a personal life or something of a personal life. I feel like I’m dropping the ball on spending quality time with my kid. So my kid is 10 and maybe this is just the way it is, but I feel like I’m getting so less quality time with her, you know, And I don’t get her on the weekends. So her dad takes her like Tuesday afternoons and then he gets her Friday after school Saturday into Sunday night. So I get her, you know, Sunday night, which we have to go to bed almost right away. Monday, Tuesday, Wednesday, Thursday afternoons. Right. Like I put her to. I could take her to school and then I get her off at the bell ring, we walk home.
I just feel like just not getting enough quality time with her. I feel like I’m dropping the ball. I’m either distracted because I had so many appointments that I have to work when she’s home, or I’m so tired, I’m like, let’s just turn on the tv. Or I’m just so tired that she’s like a whiny 10 year old. And so I’m like, whatever, turn on the TV because you don’t want to hang out with me anyway, you know. What else am I dropping the ball on? Oh, spending time outside. I live in Florida. I live in the panhandle of Florida. Shout out the redneck Riviera. And it’s getting nice outside. And I feel like I haven’t been outside. So I feel like I’m dropping the ball on that.
I feel like I’m dropping the ball on spending. Like I’m spending too much money. Like, not that this year has been super slow, but it’s been. We haven’t made as much money as we did last year. Well, maybe that’s not true. Well, whatever. I’m just spending more now. I have a mortgage, you know, all this other stuff. I gave Patricia a raise. I gave myself a raise. I hired Amy. You know, I’m just spending more this year. That must be it. It’s not that I’m making much less. I’m just spending more. And I just feel like there’s a disconnect there. Like I’m dropping the ball somewhere between spending and making. And that feels a little scary.
So, yeah, that’s my. I don’t. I don’t know, 11 minutes of. I don’t want to say I’m whining. I’m not whining. These are all very privileged things to be dropping the ball on. But I just wanted to be transparent because maybe you feel the same. Maybe you feel like, oh, I should, I should, I should, I should, I should. But you’re not alone and don’t shit on yourself. That’s really gross. Right? Nobody wants to see that. You don’t want to do that to yourself. But just I think spending a couple minutes acknowledging, hey, I want to do xyz, but then really walking through like I just did, hey, well, I’m not doing that because I’m actually doing this over here will make you feel, I don’t know, less guilty or something.
I feel better already after 11 minutes of saying, hey, I wanted to do this, but I didn’t because of that. But yeah, I always. One of my brand values really is transparency. So I wanted to be transparent with you as we head into Q2 instead of just, oh, these are my goals. This is what I’m going to do about it. Like, hey, these are some goals that I’m actually kind of behind on and not really doing to the best of my ability. But you know what? I still love myself. The business is still running, everything is just fine, and I’m not going to feel guilty. Hopefully that helps you sign your own permission slip to, yeah, I let some balls drop, but maybe they can just lay on the ground there for a minute while I finish up this other more important stuff.
All right, my friend, that was episode 118. Kind of a weird one, but I hope it was helpful. If you want more transparency like this, if you want more access to me, I am doing ask me anything, April. I will link to that in the show notes. Or you can just subscribe to my YouTube channel@watchliz.com and of course, I am always, always open to chat. When you are a member of email marketing membership, it is just $9 a month. You get weekly templates, you get rambles like this and you get access to me where I’ll help you do and feel out whatever it is that you’re doing with your email marketing. Anyway, I’m Liz Wilcox. You are awesome and I’ll see you on the next episode, my friend.