Hey there, email wizards and magical marketers, here with Episode 119 and we’re about to sprinkle some serious pixie dust on your email list struggles. Ever find yourself staring at the screen and not having a clue what to say to your subscribers? Well, fret not! we’ve got you covered with FIVE amazing email ideas to save the day. And guess what? We’re pulling these gems straight from the goldmine known as emailmarketingmembership.com. 🧙♀️
Here’s a little taste of what’s coming up in this episode:
- Off Track Confessions: Share your human side and let your readers know it’s chill to drop the ball sometimes. (Pro tip: Liz spilled her beans in the last episode, so maybe peep Episode 118 for inspiration!)
- Vision Quest: What’s your ultimate vision for your subscribers? Dish it out and let them decide if they’re in for the ride or prefer the exit door. 🚪
- Pick-A-Number Party: Get those replies rolling in with a fun guessing game that’s all about engagement. Spoiler: No one’s nailed the number yet, but hey, life’s about the fun, not the win!
- Peek-At-My-Desk Pic: Give your readers a sneak peek into your workspace. Who knew email could be this cozy? Snap a pic, send, and maybe ask them to reply with theirs.
- Mini Motivational To-Do List: Organize their week with a fab checklist. Because let’s be real, who doesn’t love ticking off tasks?
Chrome not your thing? Have no fear, these email templates are chilling out over at emailmarketingmembership.com, waiting for you to swing by and pick them up for just $9 a month. That’s Netflix kind of money, but for email magic! 🎩✨
Check out Liz’s Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz’s free welcome sequence here
Liz’s Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Transcript
What’s up? This is episode 119 of the Email Sound Booth podcast. Today, I want to share with you five email ideas for when you have no idea what to say to your email list. Full disclosure, I got these email ideas from literally just logging into emailmarketingmembership.com and clicking on some random newsletters in EMM. If you’re not a part of it, there are over a hundred templates to choose from. So this could have been a really short episode—I could have just said, “Oh, join EMM and I’ll tell you,” but I wanted to give you some fun ones.
The first email idea, reminiscent of what I literally just did in episode 118, is to share how you’re dropping the ball or how you’re off track. This email is called “off track.” Share something you’re off track with to reassure your reader that it’s okay when they drop the ball. It’s okay when they’re off track. This email will show that you’re relatable, that you’re human. People just want to buy from humans they trust. This email is really going to help with that. Again, if you want to get a taste for this, you can listen to episode 118 where I talk about all the things I’m dropping the ball on. You can even hear me saying things like, “Oh, I’m just sharing to reassure you that this is all normal.” You’re going to put that in an email form.
The second email idea is “the vision.” Share your vision with your readers. What is the vision you have for them? For example, my vision for you is to make money with email marketing. I don’t care about anything else—I don’t care about your podcast, how many downloads you get, what microphone you’re using, what your background looks like. All I care about is your email list: is it growing and growing your bank account? That’s all I care about. That’s the vision. Send an email sharing your vision so that people know if they’re on the right email list. They’ll say, “Nope, that’s not where I’m going,” and unsubscribe, which is great. We want people to unsubscribe who are never going to buy.
Email number three, and probably my best idea for newsletters and engagement, is the “pick a number” email. Have them pick a number between 1 and 100, or whatever you think, and give away something for free. Whether it’s a call, if you’re in e-commerce, you could give away a bracelet or whatever the heck you sell. Just give away something for free. Now, you might be thinking, “Oh my gosh, I might have to give away a ton of stuff.” I’ve done this two or three times and never had someone guess the number. The point is to get people excited and responding. We need replies. Nowadays, it’s really important to show interaction. People will reply with just the number, but you can reply back, saying, “Hey, you didn’t get it, but I want to give this away for free. Anyway, thanks so much for being a subscriber.” Or “Hey, you didn’t get it, but you were super close.” This opens up a lot of conversations.
The fourth email you could send out is just a picture of your workspace. If you’re a jeweler, for example, you could show where you make your jewelry. That gives people an inside look at what you do and how you do it. You can invite them to share their workspace with you in return. Even if it doesn’t relate, it gets replies and engagement, letting you get to know people in your inbox.
The last email idea I’ve got for you is a mini to-do list. Life is hard, making it impossible to cross off the to-do list. We can email our people with a mini to-do list: share a couple of to-dos you think your audience should be doing this week and encourage them to get that stuff done.
So we shared an off-track email, a vision email, a pick-a-number email, a workspace email, and a mini to-do list email. Those are five ideas for you—five ideas. For the next five weeks, whether you’re an email marketing member or not, you’ve got five newsletters to send. I’m so excited for you.
Of course, if you want the templates for these emails, log into emailmarketingmembership.com. If you’re not yet a member, there’s a link to join in the show notes. It’s $9 a month. When you log in, you can go to the email library, type in “off track,” “the vision,” “pick a number,” or whatever, and the template will populate directly for you. You don’t even have to go searching for them.
As always, I am Liz Wilcox, you are awesome, and you’re now equipped to write five emails for the next five weeks. I’m so excited for you and hope to see you in my inbox, in the Facebook group, and definitely in the next episode.
