Hey there, Email Sound Booth fam! It’s your girl, Liz Wilcox, comin’ at ya with another fantastic episode of our beloved podcast—Episode 122! If email marketing is your jam (or you just love seeing what I’m up to), you’re in the right place. So here we go!
📧 This episode is all about my top-performing email from March 2025. Remember Episode 121 where we talked about February’s big hit? Think of this as the sequel you didn’t know you needed. Spoiler alert: The email’s subject was titled “Hit reply to this email”—yeah, literally!
🔥 We chatted about all the emails I sent in March, including some fun deets about my List Building Live audio summit and the annual pass sale that we totally rocked. Fun fact: I sent out a ton of emails this month, but there were only three non-sales newsletters. Why? Because, my friends, it was all about those campaigns!
🚀 Let’s dive into some cool stats: The “Hit reply to this email” message had a 56.1% open rate and a 1.3% click rate. Even though not everyone replied, peeps were clicking and buying like wild! The low-pressure vibe of the email sealed the deal for many, and last day sales soared to a whopping $13,000! 🎉
🥇 Honorable mention goes to an email specifically sent to those already enjoying the $9 Email Marketing Membership (EMM). With a crazy 65.8% open rate and 6.9% click rate, this testimonial-style email encouraged folks to upgrade to the $108 annual pass. Nearly half of the sales came from these upgrades. Proof that segmenting your audience can work wonders!
🎧 Wanna join our email fun squad? Come be a part of the Email Marketing Membership! For just 9 bucks a month, you’ll get templates, behind-the-scenes access, and yes, my eyeballs on your stuff. Cancel anytime, and trust me, you don’t wanna miss out!
Thanks for tuning in, awesome peeps! Catch ya on the next episode—same time, same place! And remember, all the juicy links are chillin’ in the show notes. Peace out! ✌️
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Transcript
What’s up? What’s up? Liz Wilcox here. You are listening to episode 122 of the Email Sound Booth podcast and I want to share with you my top performing email of March 2025. If you missed it, episode 121 was the top performing email of February. I’ve been doing this since the inception of the podcast, so you can go back, I will link in the show notes to all of it. They’re super fun to kind of see what’s poppin’ in Liz Wilcox’s world. Literally, you can steal any of these emails for yourself if they make sense.
So, my top performing email of March 2025 was an email called “Hit reply to this email.” That’s literally what it was called. But first, I’m getting ahead of myself, Liz. Stick to the script, my friend. In March, we sent a lot of emails. We had List Building Live, my audio summit. So, we were promoting that, sending emails during the event. Then we had the annual pass sale, which was five days. And if you go back to episode 112, you learned that there was a giant mistake, and I had to send out additional sales emails to a separate segment that didn’t get them. So on top of the newsletters, we sent a lot.
I actually only sent three newsletters. Newsletters are emails that go to the whole list. They’re not necessarily promoting or part of any kind of promotional series. So we sent hardly any of those. They were all part of a series or campaign to get people to List Building Live, to get them on the annual pass, etc.
Let’s look at this. And if you’re not watching on YouTube, you are missing out because I am sharing my screen right now. There was an email that I sent out on the last day of the sale. I usually send it out on the last day in the morning as a sort of pattern interrupt, and it’s called “Hit reply to this email.” I’ll read it to you: “Okie dokie [first name]. The annual pass sale ends tonight at 3am Eastern. I know times are tough. Money feels tighter than a side ponytail in the 90s. Asking you for $108 may not be the same as it was even two, three months ago. Side note, this wasn’t even before the tariffs. I don’t. Back to the email. I don’t want you to buy this thing if you’re not sure, and I’m here to help you figure that out. If you need me, hit reply with any questions you have about the annual pass. Liz, P.S. I’m rooting for you either way.”
Now, something very interesting happens when I send this email out. Number one, we get some replies. We don’t get many replies. We get some, but we don’t get many. That’s interesting because literally the subject line is, “hit reply to this email.” And it leads into the second interesting thing: this usually has a super high open rate.
Let’s look at the numbers for this. So, this is the last day of the sale, right? I have already sent out, let’s see, two a day, eight. I’ve probably already sent eight to ten sales emails. This one has an open rate of 56.1%, despite me already sending that many sales emails, especially for this, because they also got one or two emails a day during List Building Live, which was directly before this past sale. They’ve gotten a lot of emails, but still, that open rate is 56.1% and the click rate is 1.3%, which for this sale, in particular, was on the higher side of average, we’ll say.
Again, what’s interesting is not that many people reply, but a lot of people click over. As we saw, it’s on the high side of average. And people buy directly from this email. People buy directly from this email. It’s insanity. It’s so, so wild. But I think people, they just love that, especially at the end. It’s low pressure. It’s like, hey, if you’ve got questions, I’m rooting for you either way. I’m here if you need questions. Or here’s the link in that email. If you didn’t see it on YouTube, I would link to the annual pass twice in those sentences. And I think it just convinces people, like, yeah, Liz is low pressure. I like that. Low pressure. I’m gonna go ahead and buy.
I love that. Of course, on our last day of sales, we almost doubled the amount we made on the first day. I think we had, I don’t know, it was like $13,000 in sales on this last day. I know this email contributed to a lot of those because it had the most clicks out of all the sales emails that day.
Now, I want to give an honorable mention to this email, which was sent over to just the people who were already in on the $9 email marketing membership, but I was asking them to upgrade to the annual pass, which, if you’re not aware, is a $9 a month newsletter subscription. I sent, you know, a newsletter template subscription, I should say. But when you upgrade to the annual pass, it’s $108. That’s $9 times 12 months, no discount there. But you get access to all my other products.
I’m doing an honorable mention here because, as you can see, if you’re over on YouTube, got a 65.8% open rate, 6.9% click rate. This was sent in the middle of the sale. In this, it’s got a lot. It’s a testimonial email. Basically, over on my Facebook group, I said, “Hey, why did you go from the $9 to the $108 annual subscription?” It just gives a few different reasons people have given me.
I do this as an honorable mention because it had a crazy high open rate, crazy awesome click rate, and it goes to show you sometimes, not always, but when you’re launching, sometimes it can behoove you, it can be advantageous to isolate certain groups and send them specific emails.
I know I have a podcast episode, I have a blog post all about how segmenting is a 2.0 strategy, but for this in particular, because it’s a membership and I’m asking them to go to a higher tier of the membership, I already have this segment, so it’s easy for me to isolate these 1,252 subscribers and say, “Hey, I know you’re already paying $9. Here’s why you should upgrade and pay for a year in advance, right?” So that is an easy thing for me to do.
Now, there are other things, like sometimes I will launch a product. It’s an affiliate thing that I do and I only want to send it to copywriters. It’s a copywriter program. If you’re a content creator or podcast host, you don’t need it, right? And so I send out an email and I say something like, “If you’re a copywriter, click here. I’ve got something special for you.” And then I only send those sales emails to people who clicked and indicated they’re a copywriter. That’s tagging less than segmenting, right?
So anyway, I wanted to give this an honorable mention because about 46% of our sales for this March annual pass sale came from upgrades, came from people who are already giving us $9 and they upgraded. Clearly, messages like this one really, really worked.
All right, that’s episode 122, I think. Yeah, 122 top performing email of March 2025. If you want more email access like this, if you love behind-the-scenes stuff and you want to get my eyeballs on your stuff, I’d love for you to join the Email Marketing Membership. It’s only nine bucks. It’s nine bucks a month. You get weekly templates every single week. You get access to me. You get all the behind-the-scenes stuff. It’s awesome. You should try it out. It’s canceled anytime. So what have you got to lose? Nine bucks. Not a lot at risk here.
Anyway, as always, I am Liz Wilcox. All those links are in the show notes. You are awesome and I’ll see you on the next episode. If I knew how to end this thing.