Hey friends, it’s your girl Liz Wilcox here, coming at you with another episode of The Email Sound Booth Podcast. We’re diving into episode 121, and I’m beyond pumped to share with you the low-down on my top-performing email from way back in February 2025. Yes, we’re reliving that awesomeness right here, right now!
What’s Crackin’ This Episode:
- 🎉 Birthdays & Bonanzas: Unwrapping my top-performing email, aka the “Happy Birthday, [First Name]” – sounds mysterious, right? It’s all about grabbing attention like you grab your morning espresso.
- 💌 Newsletter Nerd-Out: Sent out 26 emails in February! But hold up, I spotlighted only the 7 I blasted to my entire list. Yeah, no membership-only goodies here, folks.
- 📈 Success Stats: This banger of an email hit a whopping 60.7% open rate with a solid 2.3% click rate. Those are some serious stats, my friends!
- 🤓 Learning from Mistakes: Reminding you all that making goofs and slip-ups are actually part of our brand values. Like Bob Ross said, they’re happy little accidents, helping us grow smarter and faster.
- 🎥 YouTube Vibes: Feeling fancy? Hop over to watchliz.com, and witness your girl bringing this convo alive on YouTube. Oh yeah, we just hit over 1,000 subscribers there! 🎉
- 💡 Join the Email Marketing Fam: Got email dreams? For $9 a month, let’s make those dreams come true with our email templates. Link below, because, of course!
Links You Can’t Miss:
Check out Liz’s Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz’s free welcome sequence here
Liz’s Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Transcript
Hey, hello. Liz Wilcox here and you are listening to episode 121 of the email sound booth podcast. I am so excited to very belatedly – is that a word? Belatedly. Right. Adverb. Very belatedly. Share with you my top performing email of 2025, February. I missed the word February. I’m not re-recording, you know. Want to know why? Because I am who I am and that’s all that I am. Mistakes are actually one of the values I have in my company. I think it’s the number two or number three value. We believe in making mistakes so we can learn faster and grow stronger.
Episode 121, top performing email, February 2025. Listen, in February we sent 26 emails. That’s actually kind of low for us. The newsletters that we sent out were seven. So I consider a newsletter an email that I send out to my whole list. Right. And if you’re watching on YouTube, I’m lowering myself right now there. Hopefully the mic is more at level anyway. So 7 out of 26 are kind of what we’re going to be looking at. Plus sales emails.
When I say top performing, I’m excluding emails that go directly to my membership. So if you are part of the email marketing membership, side note, it’s nine bucks. Get in link in the show notes. Then, you know, every single Monday, I send out an email with the subject line inside of brackets. It says new EMM. And then it gives you like a little taste of what the template is. So my membership sends out weekly templates. I don’t ever add those or factor those into these podcast episodes because those are paying customers and I’m delivering what they’re paying for. And so of course, those have higher open rates, higher click rates. I don’t count those.
My best performing email is an email called Happy Birthday and then the first name. And if you’re watching on YouTube, I’m actually going to go off script here a little bit and I’m going to share my screen and you can read along with me. So I’ll read this to you. The subject line again is Happy Birthday, first name. So happy birthday Liz, happy birthday Shahara, happy birthday Suze, Happy birthday Chris, Kevin, whatever. Right. It says it’s finally here. EMM is officially four years old. First name. I’m definitely on cloud nine, but I wanted to bring myself back to earth and give you a heads up.
The four dollar EMM trial with all the absolutely insane bonuses ends today at 11:59pm Eastern. Have you watched today’s video? And then there is an image of today’s video that they can click on and it goes to a video sharing the offer. Of course, if you’re watching on YouTube, you can see that offer has expired. Here’s that video link, Liz. Okay, so why was this my number one email? Well, it was the last day of my sale, so as you could tell from me reading that email, I did a four dollar trial into email marketing membership. Again, it’s normally nine dollars. My membership was turning four years old, so I was like, I want to put it for $4. This is actually a sale I’ve done every single year. When it turned. The only year I didn’t do it was when it turned one year. So I did at two, three and now four years.
I think the subject line alone it’s got, number one, it’s got wishing you a happy birthday when it’s probably not your birthday. That makes it stand out, right? Number two, it’s got your first name in it. That makes it stand out together. Bada bing, Bada boom, baby. It’s gonna do super awesome, right? Which I actually forgot. I forgot to put the stats. Hang on, let me find the stats. One moment please.
Okay, so again if you’re watching on YouTube, you can see it here. This email was sent out to a little over thousand people. It had a 60.7% open rate and a 2.3% click rate, which for me and my sales is pretty darn good. Great open rate, pretty darn good click rate. I’d like to see it at closer to 2 and a half to 3%. But what are you gonna do? So this resulted in 32 sales and I added it up and that really gives me the potential to make 3,000 to 5,000 DOL from those 32 $4 sales in the next 12 months.
That’s pro. That’s because with the rate of cancellations but also the rate of upgrades or just staying in, you know, if they stayed in at the, at the nine dollar. Because it’s a four dollar trial, right? So the first month is four dollars and then it goes back up to nine dollars and then they could upgrade to $108 either in March, July, or November. The potential there is to make three to five thousand dollars. And of course, like I have this data from past years doing the sale. So that feels pretty darn successful. It might sound like not a lot like, oh, only $3,000 from 32 sales. But y’all, I deal with a Low. A low, low price. High volume. Right? High volume.
So that 32, those 32 sales, let’s say. No, let’s say nobody canceled, right? Let me do 32 times 12. That’s 384 transactions, right? Let’s just say they’re all nine bucks. Yeah, that’s like three, $400. Right. But some of them will upgrade to $108. So anyway, that’s my best performing email. I’m going to link it in the show notes in case you’re not watching on YouTube, which by the way, you can go to watchliz.com and subscribe to the YouTube channel. We finally hit over a thousand subscribers. I say finally. I’ve only been actively doing this for like what, 90, 100, 120 days or something. So it really, I’m really happy with that.
Anyway, I’m gonna link to the happy birthday first name email in the show notes. I’m going to link to watchlist.com in the show notes because I’d love for you to check us out on YouTube. If you are watching on YouTube, you know, make sure you like the video. Comment and subscribe. I feel like I have to say that as a content creator, do whatever you want, but that would be awesome and make me feel good. And as always, if you want these emails, you want them templatized, you can always join email marketing membership for $9 a month. It’s always open. I’d love to have you in there and I’d love to be helping you writing emails. I’m going to link that in the show notes as well. I’m Liz Wilcox. Lest you forget, you are awesome, which I hope you never forget. And I’ll see you on the next episode, my friend.
