Promised to send out all the promos for all the bundles and summits? Have your own stuff to promote, too? Here’s 5 simple (and dare I say fun?) ways to get it all done in time without ticking anyone off. Don’t ask me how I learned. #thehardway
Transcript
Hey friend! This is the Fresh Pr of Email Marketing speaking and you’re listening to Episode 13 of the Email Sound Booth podcast. Lucky me! Today we’re covering something dreadful. Something stressful. Something we’ve all done and all regretted.
What do do when you have too muct to promote to your email list in a small period of time.
You know, when you’ve committed to sharing the summit, the bundle, the whatever but also you have this really awesome new podcast episode you want to push out to your list or you found this amazing tool that you know your people need to know about right the freak now.
Yep. We’ve all been there. I tend to do this in September and April. Like, those are the months where I am not promoting anything personally so I promise way too many colleauges and friends that I’ll share their thing at that time.
Yeah. #guiltyassin.
And because I’m so guilty of it, I’ve come up with a few clever ways of making it work.
(did you ever watch Project Runway? Tim Gunn, his slogan or whatever was Make It Work. I had this friend in high shcool with a really low voice and he’d go around all day saying it. MIW MIW. Anyway, back to email marketing.)
Here’s the first hting you can do when you’ve got to send out a lot of stuff to your email list in a short period of time but you don’t wanna overwhelm or tick em off.
#1—segment.
Now I know on this podcast I’ve talked about DON’T SEGMENT. And I don’t mean start creating segments just for this or that. This adds more work for you! But if you’re already using tags and such, different offers can go to different things.
For example, I always run a flash sale with my buddy Pete in September. But I also push my favorite copywriter’s masterclass on how to make $2500 per project as a copywriter. And I literally, for no good reason other than I love to stress out my nervous system, somehow always do them both on the exact same week.
So I use tags to isolate the copywriters. I’ll send out my regular newsletter that goes to everyone. And in the PS I ask “if you’re a copywriter, click here. I’ve got someting for you.” And people will click that and it tags them as a copywriter.
Then a few days later, I’ll send my buddy Pete’s offer to everyone BUT the people that tagged themselves as copywriters. And I’ll send Katelyn’s masterclass link to JUST the copywriters.
Boom, two things going at the same time, baby.
#2- Make it an event
announce a surprise week of deals/whatever
Whatever all that stuff you gotta promote is called, send out your weekly newsletter and announce, kinda like you’d announce a flash sale, that you’re gonna send out daily emails JUST FOR THIS WEEK/TIMEFRAME sharing the most awesome resources you’ve found on the internet that week. Tell them it’s just for fun and there’s just so much goodness that you don’t want them to miss out.
The key here is to be excited so that excitement transfers to the reader okay?
I got this idea a long time ago when I was promoting a bundle of products back in my RV days. I did a, in quotes, “TVC Live: Special Series.” TVC live was the name of my YouTube channel and I just went live (and sent out an email) every day promoting one of the products in the bundle and then pointing people to the bundle to purchase that one products (and all the other amazing things in the bundle.)
Now, I’ve converted that idea into just an email series for when I have a lot to promote. So you can give it a fun name if you’d like and say hey “this week, next week, whatever time frame, I’m gonna come at you with XYZ”
Make it exciting and be sure to tell them WHY it’s beneficial to them so it doesn’t just seem like you’re throwing a bunch of crap at them, okay? WHY SHOULD THEY CARE? That’s always really important to share in your emails. Before you host the “event” and inside each email that comes during the “Event”
#3— One email, lots of jobs
You know that one email, one job rule? I hate that rule. How boring. But that’s a subject for another episode. Hang on, let me write that down.
Anyway, instead of hosting a whole week, just send one email with all the links. If you’re in my membership, I have a template for this called Click Rate Crazy, you can search it under click rates in the email library. But if you’re not in the membership, basically you just start the email like
”hey, I’ve got a lot to share today. Kinda like Oprah’s favorite things, please let me share a few different things you might be interested in today.”
And then just go right into it. Putting all the links to all the things.
Alright, I think those 3 things will help you when you’re feeling overwhelmed by all the email promo schtuffs.
But I wanna give you two bonus tips.
#4- Postpone stuff
You’re allowed to move your calendar babe.
#5- stop saying yes. you are allowed to say no when someone requires you to promote.
Okie doke. Let’s recap real quick.
If you’re feeling like you’ve got too much to promote in a small period of time, use tags and segments to send certain emails to certain people. Or maybe decide to do something exciting and host a “week of emails” sharing all you have to share WHILE ALSO sharing the benefits and why your subscriber should give a crap with each email. And last, you can also just send out one email with lots of things. The bonus on that? Your click rate should be high.
And speaking of bonuses, don’t be afriad to postpone stuff AND to practice protecting your email list when people do things like mandatory requirements. lol to that. IT’s your email list and you make the rules.
Of course, If you’re ready to really learn more email strategies like what we discussed today and get some templates like the Click Rate Crazy one shared in this episode, join Email Marketing Membership for just $9/month. Link in show notes.
Alright, that’s it for today. As always, come back and share in the reviews of this podcast how this episode helped you today get better at email marketing. I’m Liz Wilcox. You’re awesome. And I’ll meet you at the next episode of the Email Sound Booth.
