Episode 14: 5 Reasons to Fall in Love With Email Marketing


Know you need email marketing but it just feels rough and you’re ready to give up? Let me give you a little pep talk on why email matters so freaking much in your business and in your life.


Transcript​

  Hey friend! This is the Fresh Princess of Email Marketing speaking and you’re listening to Episode 14 of the Email Sound Booth podcast. Lucky me! Today I wanna keep it real with you. I know email marketing is a rough road. It’s a super long game and it can be super easy to give up. Do the dm selling thing. Run ads. Pick up. Put down. Pick up. Put down.

But gosh it ticks me off when you do that. Email is the one stable thing you can own in your business. I get really upset because I know you’ve got hopes and dreams not just for your business, but for your life. And you got into this business because you love helping people. You want to serve.

And I’m telling you right now, you can have the most impact for your people, your business, and your life, with email marketing.

So yeah, I know email sucks. I’ve heard it all before. It’s hard. It’s anxiety inducing. Heck, my first episode of this podcast was all the excuses I hear about email marketing everyday from thousands of people since I got into this game in 2016.

But you know what? I’m gonna be bold and brave today and remind you about all the ways email marketing is awesome and how you’re thinking about it in a completely wrong way.

I don’t like to tell people they’re wrong, but in my mind, this is drastically important.

You say you have goals and dreams and want to serve. Okay, you can reach your goals, you can see your dreams come to life, and you can maximize your service with email marekting.

But you continue to NOT take email seriously.

And maybe I’ve done a bad job at explaining just how FREAKING AWESOME email is and why you should fall absolutely head over heels in love with it. And guess what? Money is the last reason I’m gonna give you.

So buckle up, buttercup. The Fresh Princess is on one today.

1- you own the list

2- inbox is active thinking

3- consent based

4- real connections

this one’s for my people who claim they are heart-centered.

4- high roi

Phew. Okay. Soap box rant over. I hope you know this whole episode is coming from a place of love, a place of “omg I want this so bad for you, please see what I see”! Because it is.

Email changed my freaking life (any example here)

Email has helped me changed so many other people’s lives.

And I want the same for you.

Now, go forth! Email! And have fun with it! If you’re still struggling, or you just know right now you need something to make email a whole lot easier when you’re feeling down about it, and you need a community to keep you going so you can reach those goals, join Email Marketing Membership for just $9/month. Link in show notes.

Alright, that’s it for today. As always, come back and share in the reviews of this podcast how this episode helped you today get better at email marketing. I’m Liz Wilcox. You’re awesome. And I’ll meet you at the next episode of the Email Sound Booth.

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