Get a peek behind the curtains of my Kit account and newsletters. Here’s the best overall email that I sent out last month. I’m sharing all the metrics and my thoughts on why it worked.
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Transcript
What’s up, my friend, this is the fresh princess of email marketing speaking, and you are listening to the email sound booth podcast. Lucky me. And since I feel so lucky to have you as a listener and email subscriber, and because I value transparency, I’d love to share you with you my best performing email from September, 2024.
And I’ll also dive into why I think it worked. Here it goes. Now I’m. First and foremost, I’m going to go ahead and remove any emails from the running that were just sent to my membership. Those always perform well. Why? Because they’re only sent to my customers, my best customers, customers that pay me every single month, right?
People are looking out for what they paid for, aka they’re looking for my Monday morning emails. With their newsletter template, they’re looking for those Thursday live call reminders. Why? Again, they paid for it. So those metrics are always going to be higher than, you know, someone who’s not a customer, which side note is why you should always be Trying to create customers on your email list.
Okay. It’s just good for metrics, babe on top of good for your bank account So what I am looking at are my weekly newsletters to the whole list and any sales or additional emails I sent out either to the whole list or to a certain segmented or tagged group So first in September I sent out 24 individual emails Eight to just my members about various things so we know we can eliminate those And so we’re really looking at 16 emails So also in this month, I did a couple different promotions So there were some flash sale emails sent out to the whole list Minus one group and there were some promo emails also only sent out to that one group separately.
That group was copywriters, and I was promoting a master class on how to make 2, 500 per project from my copywriting mentor. So anyway, of all those emails, the average open rate was 2, 500. Again, not including my membership emails, because that would inflate the number, and I want to give you a realistic metric for my newsletters and promos.
The average open rate was 64. 1%, and the average click rate was 7. 1. Okay, so I did, I did pretty good in September. September was a good month for me. So I’m actually going to give you two emails in this episode, because we had one that was a wicked outlier. but I want to bring it up anyway. I did have one email with a 100 percent open rate and 100 percent click rate, but that email was a deadline reminder for people who had purchased an expensive, well, semi, I think it was 300, a 300 launch email review or audit.
After my launch course cohort back in August, so basically they purchased, I’m going to write this thing from the course and Liz is personally going to review it for me. So this was kind of a last reminder. Hey, turn it in or waste that 300 type of thing So it makes sense everyone opened it and everyone clicked on that form to submit their work What did I say even just you know, three minutes ago people who buy open emails, right?
And this just further proves that so outside of that email the best Performing email from September was titled copywriters. Let’s go like L E Z Z G O O copywriters. Let’s go. This is the winner for best performing email in September, 2024. Yay. Should I do some sound effects? Hang on. I want to put a sound effect.
I have an applause. This is the winner of September, 2024. Yay. All right. See, I’m, I’m picking up the pace with this podcast after 19 episodes. I feel a little. Uh, less scared of it. Okay. Anyway, coming in with a whopping 73% open rate and a 15.7 click rate. This bad boy did good for my metrics and my eco . It also led quite a few copywriters into a funnel for a masterclass and program that I love by my copywriting bestie Kaitlyn Collins.
So sales aren’t final yet. So I can’t give you an exact number on how much that email is going to make me down the line, but I do know sales are coming in. So not only did this give me some great metrics, not only did it boost my ego, it’s boosting my bank account. So yeah, this, uh, email was a fun email for an affiliate offer I know and love, right?
But I want to, I want to share this copywriter’s let’s go is actually the same email I’ve used for three years in a row. I always just duplicate it and I kind of zhuzh it up, change any details, uh, for this affiliate offer and, um, hit send. So, It might not surprise you that this is my top performing email, given that it was only sent to 447 people of my nearly 13, 000 people email list, right?
That means it’s a targeted email meant only for a certain portion of the list. Targeted emails can really work wonders for your business, but. And I’ve already had an episode on this. I don’t always recommend sending targeted emails, especially in the first year or two of emailing your list. In fact, I really only recommend using them When you’ve got a couple years under your belt and a couple years of consistently Sending emails you’ve got to know your subscribers feel good about emailing them And once you feel good about the whole group You can get a group on how to talk to the little groups within that list make sense.
Don’t skip steps here I have been emailing very consistently once a week or more since 2016 Okay. So again, you can check out episode nine of this podcast for more information about segmenting and the stuff you missed in that one. Anyway, on top of it being a targeted email, I think this email gets a lot of opens because it has a fun subject line.
And because in a previous email, I had told copywriters just in the PS, Hey, are you a copywriter? Click here. I’ve got something for you. So that means they were expecting this email, right? They were on the lookout, kind of like what I said in the first few minutes of the podcast. Customers will look out for the emails they’re expecting.
These copywriters are not customers, but they’re on the lookout. But I did preface. I told them, Hey, be on the lookout. I’ve got something coming. Click here. So it gets a lot of clicks because what Caitlin and I are offering is a free masterclass on how to make more money as a copywriter. Her and I both know that’s basically what every copywriter wants and dreams of.
So of course people are clicking over. Of course, it’s going to have a high click rate. It also had a high click rate because not only did I link out to her masterclass, I linked out to her Instagram too, in case people were kind of skeptical, they needed to see who Caitlin was and what she was about before they clicked over to the masterclass.
So that helped increase the click rate as well. So all in all though, there’s. There’s nothing really crazy special about this email that makes it an obvious, wow, I’ve got to swipe this for myself. It’s a solid pitch to a solid masterclass that solves a solid problem for its ideal viewer. And it was expected.
People knew something was coming, right? In that first email, and I can’t emphasize this enough. In that first email, I said, copywriter. You know, click here. I’ve got something for you. And then in the subject line, it said copywriter, right? So they knew that was the thing that I had alluded to a few days before.
So let that be reassurance to you or assurance to you that you can nail this email marketing thing too. It doesn’t have to be complicated. Now, I do want to give an honorable mention to a newsletter. That was sent to the whole list, right? That was titled debate. So the subject line was called debate. It was sent out to 12, 331 people and it had an open rate of 63 percent and a click rate of 4%, 4.
1%. This was my most clever email ever. I think it was launching my podcast, launching the email sound booth and asking people to join the email sound booth, Facebook group and debate on the name of the podcast. What worked well, what got, what makes it so clever and what makes that open rate so quick was the subject line, right?
It was controversial. It was intriguing because the night before was the presidential debate here in the United States. And so it was, you know, really invoking that curiosity, that um, sort of, I don’t know, like frenzied way of thinking the day after the debate. Um, and I think it was just clever. It’s probably one of my favorite emails I’ve ever done.
Uh, so I want to give it an honorable mention. It had amazing, amazing metrics. Anyway. Thoughts on these emails. I’d love for you to go over to our Facebook group, the email sound booth and discuss. Let me know what your best performing email of September was. And as always, if you need help writing your own newsletters and learning more about email marketing strategy as a whole, and how you can get those open clicks, sales, and more.
Up. I’d love for you to join email marketing membership. I’ll send you weekly newsletter tips, share guest expert trainings from the likes of Ash Chow and Brock Johnson, and see you once a month for live Q and a nine bucks link in the show notes if you need it. All right. That is it for today. As always come back and share in the reviews of this podcast, how this episode has helped you with your email marketing today.
I’m Liz Wilcox. Transcribed You are awesome. And I’ll meet you at the next episode of the email sound booth.
