Listen to this episode if you’ve stopped and started your email list too many times to count. Or you’ve had the same 300 people on your email list for years. Or you’ve picked a different niche or direction for your business more than twice since starting your email list. I wanna give you some simple ways to repair that broken email list of yours.
Liz’s free welcome seqeunce templates:
https://lizwilcox.ck.page/4072e76815
Email Marketing Membership: https://lizwilcox.thrivecart.com/email-marketing-membership
Email Sound Booth Facebook Group: https://www.facebook.com/groups/emailmarketingwithliz
Transcript
Welcome back, friend! This is the Fresh Pr of Email Marketing speaking and you’re listening to Episode 8 of the Email Sound Booth podcast. Lucky me! Today we’re going over the 3 ways to repair a broken email list. You ready? Let’s get it, babyyyy.
First thing ya gotta do? grow your email list
this should be your absolute #1 priority. your email list is mostly broken because it ain’t fresh. how many people join your list in a week does not exceed how many people are leaving.
email is like water. if water is stagnant, what do you do? you bring fresh in to get it flowing. you’ve got to grow to flow, babe!
quit settling for the same 300 people who you’ve launched 10 different versions of something to in the last 3 years. I say that with love!
Second thing ya gotta do? Commit to emailing once a week for 52 weeks
okay fine, take christmas week off. but commit! I know it’s hard. I know email doesn’t have an immediate payoff like some other things like selling a service in the dms or whatever.
but you’ve got to think long term. do yo uwant to do what you’re doing rn in 5 years? 10 years? take the freaking time to email your list once a week for a year and I KNOW some things will start moving for you in a forward and positive and money making direciton.
Side note: don’t forget about my EMM where I give you templates once a week to write your list with the marketing and value-add and sales strategy already built in. 9 bucks a month. In the show notes, duh.
And the third thing ya gotta do: scrub the cold subs off your list.
scurb your list. meaning get people that ain’t opening out of there.
Here’s why: (red flag analogy)
And for that matter, since our list is broken and we’ve commited to growing it and we’ve committed to sending emails once a week, i want you to go in and just straight delete subscirbers who join but don’t open anything in 14 days. that way, we can see something very helpful in fixxing our broken email listL: what is going on in the 1st 14 days? Are people actually opening?
Also, as we grow our list, we don’t want to falsely believe the list really is growing great if we have a bunch of folks falling off in the first 14 days, right?
So set up an automation to remove folks if they haven’t opened in two weeks AND make sure you have an automation or a manual reminder to remove other cold subscribers from your list every few months so your list “won’t break” in the first place.
Alright, those are 3 ways you can repair a broken email list. Remember, grow that email list as best you can so there’s a steady stream of new, excited leads ready to read and buy! Then commit to emailing them once a week for a year. I mean it! A full year! And last, get people off your list that don’t open as much and as soon as possible.
I’m Liz Wilcox. As always, come back to the review section of this podcast to let me know how today’s episode has helped ya. Happy emailing, friend.
