Another month done, another newsletter review! In December, we sent out 30 emails and most of them were sales emails. Find out which one (or ones??) climbed to the top of the Liz Wilcox chart (and why) in this short episode!
Liz’s Email Marketing Membership
Liz’s Free Welcome Sequence
The Email Sound Booth Facebook Group
Liz’s Kit [Convertkit] Affiliate Link
Top Performing Email of November 2024
Top Performing Email of October 2024
Top Performing Email of September 2024
Transcript
Hello, hello. Liz Wilcox speaking, uh, from the email sound booth. I took a week off recording the podcast. Ah, I didn’t mean to. I just had a lot going on. I was at Podfest and then Ecamm. Yes, Ecamm. You can check them out at Ecamm. com. They actually came to my house. And built me out a podcast studio, a YouTube live streaming podcast studio.
Um, which that’ll be a whole nother episode. But for now, you can go to watchliz. com and check out those episodes. You can also go to YouTube, type in Ecamm Liz Wilcox. They should pop up right now. Um, but anyway, this is episode 81 of the email sound booth. podcast. Lucky me, you are listening. I just love that so freaking much.
And something else I love a lot is transparency. So, this episode is about the best performing email from last month, December 2024. I also want to dive in to why I think it works. So basically in December 2024, we sent exactly 30 emails. This is way low if you went and checked out episode, whatever it is, I’m going to link to the show notes, the episodes about November, October best performing email, but we took 11 days off of emailing in December.
That’s something I do. I don’t. You know, I could keep emailing, I could keep selling, but I want Patricia, my assistant slash Sister slash love of my life slash soulmate. I want her to have time off on top of me having time off. Obviously, I want myself to, but I don’t want, you know, the more emails we send, the more email replies we get, right?
Um, so that really is a time of rest for us. So the last email, again, was December 20th. Now, normally in these wrap ups, um, best performing email, Um, episodes, I tell you, Hey, I don’t, you know, I cut out any sort of segmented emails. I’m mainly focused on weekly newsletters and, you know, any sales emails. But this time I actually want to talk about a segmented email that I think performed the best and why.
So if we cut those out, really my last day of Lismas, every, uh, you know, holiday season I do 12 days of Lismas where I’m doing, um, You know, a deal a day, so to speak. And that had, the last day of Lismas, that had a 59. 9 percent open rate, an 11 something click rate. Uh, it performed really well. During Lismas, I think we made close to 10, 000.
It was a great, um, success. Super fun to do, also. Um. Shout out, if you are listening to this and you have something for Lizmus, apply now because we are trying to get Lizmus wrapped up and done, uh, before summer. So if you’ve got something for Lizmus and you can do a special discount and you think it applies to my audience, it doesn’t, uh, hurt you to pitch it.
Okay, anyway. What was the most successful thing? Email. of December 2024. Liz, we’re dying to know. We’re three minutes in here, lady. Um, now it really is a, I want to talk about a series of emails rather than one email. So some people’s annual pass, if you don’t know what my annual passes, it’s basically join a year of my membership.
9 a month is the membership times 12, 108 bucks. Basically give me 108 bucks. You’re going to get a year into my membership plus all my other products for free. Okay? Now some people’s, we’ve done various sales throughout the years, so some people’s passes were expiring in December. Give me one second, I need to take a drink of water.
These words that I’m speaking right now are the first words I’m speaking of the day. Because I did not want to accidentally take another week off the podcast. It wouldn’t make sense to do this wrap up. Um, so we send out when your past expires or is about to expire or is about to actually your past doesn’t expire.
It renews, right? So, uh, forgive me. Renew is a better word. This is a subscription. So every year if you bought on December 12th, on December 11th or 12th of the next year, it’s going to renew. I’m going to charge you again. Now it is in my ethos, so to speak, I don’t ever want to charge somebody simply for the sake of charging them.
If you’re not using the pass, if you don’t want the pass, if you can’t afford the pass, I don’t want to charge you. So for 30 days prior, let’s use December 12th again. So on November 12th, I start sending you emails. Hey, this is going to renew. Hey. Don’t forget I’m about to charge you. Hey, I’m about to charge you.
Hey, you’re getting charged. Right? So I have a series of emails. Um, and I want to say that in December, these did the best. Right? Of course they’re going to have high click rates. A high open rates because they’re sent to a small amount of people And for this in november in october november these emails were sent to hundreds and hundreds of people in december They were only sent to 20 something people We don’t normally do sales in december, but over the years we’ve made Um, but I still want to include, include this as the best performing simply because I think it’s important for you to think about, um, and hear about.
So these emails are best performing because number one, we save a lot of sales with these emails. People are reminded and they feel good that they were reminded. I, the e cam people that just came, one of them is a guy named Doc Rock. He’s an annual pass holder. And literally in my house, he’s like, I loved that you sent those email reminders about the annual pass.
At first, Liz, I thought, you know, yeah, yeah, I don’t need that reminder. Everything’s good with my card. But then, you know, at your fourth email, I went in and actually looked just to triple check because I definitely wanted to stay a member and I realized my card actually was expired. I updated it and now there was no problems with you and there was no problems with me.
And so I was like, yes, okay, this is awesome. And so we get to save a lot of um, purchases that way. We also Save ourselves from the hassle of refunds, um, upset customers, et cetera, because some people they might’ve purchased it. Oh, I know this cringes me as the owner of the business, but they, they buy and they forget, right?
Or they never use it or they don’t understand that it’s a subscription despite me saying that it says that at checkout, et cetera, you know. People are gonna people, right? I, I ain’t taking it personally. Um, and so this allows people to cancel, which frees up Patricia and myself, mostly Patricia, from refunds, right?
Because if you, if it auto charges you, and you email us within like a week or whatever, and you say, oh, I didn’t know this was gonna auto revenue, I, I will refund, you know. Unless it’s extremely obvious that you’re lying, you know, it’s like, yeah I don’t want someone in my membership that doesn’t want to be there, right?
That isn’t using it, isn’t finding the value in 9 a month, even if they just came to the Q& A, it would be worth it, but that’s I’m not here to argue, right? It’s 108. I release that, right? Uh, and this is another side note, another reason why I have a low ticket. So that I can say, oh well it’s just 108, I’ll refund you.
It would be different if I had a high ticket membership where it was 1000 a month. And someone was like, oh I don’t want to be in this anymore. I would try to fight for them to see the value, right? Anyway. And this is, in my opinion, it’s just good karma to send these emails out, right? I don’t, again, I don’t want anyone in there that doesn’t want to be in there.
I don’t want to be, like, Netflix or Amazon Prime, and it’s like, yeah, well, you charged it, you know, here you go, screw off, right? My reputation in this online industry is incredibly important to me. Uh, you know, I always joke about being semi professional. But I actually do consider myself a professional. I have a degree in education.
I have an advanced degree in leadership. My reputation is incredibly important. I want to walk the walk. I want to talk the talk, right? And so these emails are honestly my most successful emails of all time because they allow me, uh, to Not just, yeah, not just talk it, but I walk it, right? I’m playing a long game here.
So I’m gonna link to one of these emails in the show notes if you want to check it out. I won’t read it. We’re already at 10 minutes, and I promise this would be short. But if you’re interested in more behind the scenes stuff, if listening to this episode caused you to want to ask me a bunch of questions, please make sure you actually join my 9 a month membership.
The annual pass is not open currently. It is open in March, July, and November, but you can get in on the 9 right now. And when you’re in my membership, you can ask me any questions you’d like. You can email me. Those take priority over people not in the membership. You can also come to our once a month live Q& A, ask anything you would like.
On top of the weekly newsletter templates, you get the quarterly guest experts, which by the way, this week’s expert is coming in. This week to talk about a list building so you want to get in link is in the show notes as Always, I am Liz Wilcox. You are awesome, and I’ll see you on the next episode of the email sound booth
