Black Friday is coming—and it’s time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you’re nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell.
Episode Highlights
- Why Black Friday deserves your excitement and energy
- The mindset shift from “I’m spamming” to “It’s my responsibility to sell”
- Giving yourself permission to email more than normal
- The reminder that your customers want to buy from you—and will thank you for your sale
- The power of showing up with solutions, not just discounts
- Liz’s signature affirmation: “My best looks different every day.”
Key Takeaways
- Black Friday isn’t sleazy—it’s an opportunity to serve your audience with offers they actually want.
- Your ideas and offers are valid; selling is part of your job as a business owner.
- Excitement is contagious—the more hyped you are about your sale, the more your customers will be too.
- Consistency and confidence beat perfection every time.
Links and Resources
Join Liz’s annual pass waitlist here!
Join the Email Sound Booth Facebook group here
Check out Liz’s free welcome sequence here
Liz’s Kit [Convertkit] affiliate link
Transcript
Okie dokie. Hello. Hello. This is Black Friday sales affirmations. Normally, I’m a lot quieter on my affirmations, which you can find over on YouTube if you search affirmations on my YouTube channel or on the podcast. Anyway, normally I’m a lot quieter. I’m like, hey, settle in. But listen, Black Friday is exciting. Black Friday can do a lot for your business. I want you to get hyped, baby. Get hyped. I’m so excited about Black Friday. I want you to be excited about Black Friday, too.
Let me. Let me just tell you real quick. I. I’ve always done Black Friday. I think maybe I skipped one year because I was just completely overwhelmed. I had just gotten a divorce. I had a lot of client work, but should have done a sale. Probably would have been less overwhelmed. Okay. Yeah, okay. I’m very excited about Black Friday, honestly. I love my annual pass. I love that it’s coming soon. I love all the new people. I love all the excitement. I want you to feel that excitement, too. So let’s get into it.
Settle in, my dear. We are going to feel so good about Black Friday if we don’t at the end of this. Listen to it again. Listen to it every day if you need to. Honestly, I could use the YouTube views. Okay, so hopefully you’re watching on YouTube. All right? Hashtag shameless. All right? And that’s what I want you to be. I want you to be shameless about your Black Friday offer. Damn it. This is the largest shopping day in the whole effing world. Yes. I said effing. My goodness. Liz is fired up.
All right, let’s get into it. Settle in. Get hyped. Breathe in. Breathe in. Oh, I’m gonna yawn. Breathe in some good sales energy. All right, let’s go. I’m gonna say it. You repeat it. And usually I say you can repeat it in your head. I want you to repeat this out loud if you can. Okay? Because I want you to get hyped up.
All right, let’s get into it. I am not spamming. It is my responsibility as the business owner to sell. My ideas are valid. I will show up with a solution, not just a sale. I give myself permission to email more than normal. Let that one sink in. I give myself permission to email more than normal. I have the right idea. Side note, you totally do. You have the right idea. My customers love to buy from me. My customers are waiting for this sale. Getting people excited about this gets me excited about this.
My job is to sell Black Friday is a fun time to be a business owner. Black Friday sets me up for victory. People will thank me for this sale. Can I get an amen? Seriously, I have had so many people. Oh, my gosh. Thank you so much for opening this up. So people will thank you for your sale. I’m so excited for you.
All right, I am happy to do this work. And as always, if you’ve listened to any of the other affirmations, we’re going to end it as we always do. My best looks different every day. Awesome. Okay, shake your wiggles out. Take a couple breaths. Stay excited. Black Friday is going to be amazing for you.
I’ll make some other podcast episodes about how to set goals for Pod or Black Friday, etc. Please, if you’re on my email list, which you should be, you can join with the link in the show notes. But just email me any questions you have about Black Friday, and I will answer them on the podcast. Okay? I want to make Black Friday successful for you, so come back to these affirmations over and over. And remember that the more excited you get about the sale, the more excited your customers are going to be about the sale. Okay? So I’m really, really jazzed and excited for you.
Again. Come back to this if you need it. It’s here for you. Listen to it over and over and over again if you need it. All right? Yay, Black Friday. Now, if you need some Black Friday templates, I’m going to link to that as well. And if you need anything else, just email me. I’m around.
All right. Yay, Black Friday. I’ll see you in the next episode.